SEO Daily News Recap for Thursday, February 6, 2025

See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits.

Google is reportedly internally testing a new feature called ‘AI Mode’, which is a new way to ask open-ended and exploratory questions.

We studied 3,000 sites to work out how much traffic you should expect from AI, and which chatbots are the most generous AI referrers.

SEO Specialist  At Blue Array, we are passionate about driving results through effective digital marketing strategies. As a leader in SEO and Digital PR, we are committed to providing innovative solutions that empower our clients. With our pioneering spirit, we are at the forefront of AI search, employing bleeding-edge strategies for ambitious brands fueled by <a href="https://hub.seofomo.co/job/seo-specialist-6/" class="more-link">…<span class="screen-reader-text"> SEO Specialist</span></a>

Want to work for a fast-growing, leading-edge digital marketing agency? We truly care about our team and only recruit people who have as much passion for what they do as we do. If you work with us, it’s a given that you will be friendly, approachable, able to work in a team and be able […]

Bulletproof Overview: Bulletproof is an omni-channel content driven consumer products company. Bulletproof’s Brand Purpose is focused on functional nutrition, here to prove that better is closer than you think. We re-imagine nutrition with science-backed and thoughtfully sourced ingredients to create quality additions to your daily wellness routine. Whether you’re supplementing your vitamin intake or fueling […]

Company Description We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 Now Europe’s […]

SEO is a key growth channel for Valla with significant opportunity to expand. As our SEO manager, you’ll review our existing SEO footprint and performance, then dive into optimising and accelerating growth. Contract: 6-months fixed term Salary: £56,000 per annum (pro rata) Location: Remote – UK Hey! 👋 We’re Valla. Every year, 7.5 million adults […]

Freelance Position | Remote (EST/CST) Whiteboard Marketing, a specialized dental marketing agency, seeks an experienced Google Business Profile specialist to drive local visibility and patient acquisition for our dental clients. The ideal candidate will combine technical GBP expertise with strategic marketing insights to maximize our clients’ local search presence. Core Responsibilities: Develop and execute comprehensive […]

Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

SEO Daily News Recap for Wednesday, February 5, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: Data Streaming for AI – Andrew Sellers (Head of Technology Strategy, Confluent) Watch now | This episode is for whomever is interested in data workloads for AI particularly event streaming and how those

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free for all users.

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we’re going to be focusing on this year. That’s going to be important," is how he was quoted.

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Updated Google quality raters guidelines warns about recipe bloggers adding too much fluff and requiring too much scrolling to find the recipe. Google Ads now looks at the user experience of the landing page and will show less ads that have bad experience. Google says don’t update the lastmod date when you only change the footer’s copyright date. Google’s Gary Illyes says focus on originality for 2025. ChatGPT Search is open even without an account…

Search engine result pages can now "hide" the listings from rank trackers, AI models, and other optimization tools.

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it is not enough of a change to the page’s content to warrant a lastmod date update.

Google has announced it made some updates to its ad quality where it now takes into account better measurements for understanding the user navigation experience and if that user will or will not be happy with the ad landing page.

Google will prioritize user-friendly landing pages, pushing advertisers to enhance navigation for better search ad visibility and engagement.

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now.

AI search adoption is highest among younger Americans and the vast majority still prefer classic search engines, new survey finds.

SEO Daily News Recap for Wednesday, February 5, 2025 listen to our podcast version of todays SEO Daily News Recap by Optimixed.com: Data Streaming for AI – Andrew Sellers (Head of Technology Strategy, Confluent) Watch now | This episode is for whomever is interested in data workloads for AI particularly event streaming and how those

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and where Microsoft said Think Deeper in Copilot is free for all users.

Gary Illyes from Google ranted on Bluesky about folks updating the lastmod date in their sitemap files when all they have changed was the date in their footers copyright line from 2024 to 2025. Gary said, don’t do it, it is not enough of a change to the page’s content to warrant a lastmod date update.