SEO Daily News Recap for Monday, March 31, 2025

Organic SEO & Search News

Google Business Profiles Bug Resurfacing Removed Reviews – Google is addressing a bug where old, fake, and removed reviews are reappearing on Business Profiles, impacting local SEO efforts.

Google News Fully Transitioning To Automatically Generated Publication Pages – Google has completed its transition to auto-generated publication pages on Google News, streamlining the process for publishers.

SEO for Financial Services: How to Build Trust and Rank Higher in 2025 – Finance SEO experts share strategies to enhance trust, ensure compliance, and improve Google rankings for financial services websites.

Paid Search & Platform Innovations

Google To Allow Double Serving Ads – Google will update its policy to permit the display of multiple ads from the same company in different ad locations, starting April 14, 2025.

Reddit Ads rolls out new SMB tools to boost campaign Performance – Reddit introduces tools to simplify campaign management and enhance performance tracking for small and medium-sized businesses.

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geographic Target – Google is set to pay $100 million to settle a class-action lawsuit alleging that Google Ads displayed ads beyond the targeted geographic regions.

General Digital Marketing

Snapchat Adds New Styling Options for Bitmoji Avatars – Users can now enjoy fresh styling options for their Bitmoji avatars on Snapchat.

LinkedIn Clarifies LinkedIn Premium Trial Eligibility – LinkedIn clarifies user eligibility for free Premium trials, indicating not all users are eligible every year.

Search Volume Tools for Marketers – Marketers can leverage search volume tools to track trends and make informed decisions based on search term popularity fluctuations.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


LinkedIn Clarifies LinkedIn Premium Trial Eligibility

LinkedIn says that users aren’t necessarily eligible for a free Premium trial every year.

Source:
Social Media Today – Latest News


Daily Search Forum Recap: March 31, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

I posted three different Google March 2025 core update polls, showing how people fared with this update. Google will now officially allow double serving ads in Google Ads…

Source:
Search Engine Roundtable


Google Business Profiles Bug Resurfacing Removed Reviews

Google confirmed it is fixing a bug where old, fake and previously removed reviews are resurfacing in your Google Business Profiles. It is unclear how many Business Profiles are impacted by this, but if you see more reviews pop up that were not previously there, this may be why.

Source:
Search Engine Roundtable


Google News Fully Transitioning To Automatically Generated Publication Pages

Last month we reported that Google News Publisher Center changes are coming, well those changes should have happened and been fully completed by today. Google updated its help document on the topic to say "Google News is fully transitioning to automatically generated publication pages in late March 2025."

Source:
Search Engine Roundtable


Google March 2025 Core Update Impact Poll Results

Now that the Google March 2025 core update is done, I wanted to share some polls I spotted on this update, including some I posted myself. The theme is, most said their rankings stayed the same, while many saw declines and improvements with the update. Which tells us, this was a normal core update.

Source:
Search Engine Roundtable


The brightonSEO Crawling Clinic April ’25 – Screaming Frog

Somehow it’s almost April, which means we’re not far away from heading down to the sunny (hopefully) coast of Brighton for the biannual brightonSEO. We’re exhibiting once again, but we have moved very slightly from our usual spot…! You can now find us next to our old spot, in a…

Source:
Screaming Frog


Technical SEO


Technical SEO


3/31/2025


Pagination and SEO: What you need to know in 2025

Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency.

Source:
Search Engine Land


SEO Tools and Data Analysis


Search Volume Tools for Marketers

Search terms rise and fall in popularity. Understanding the movements aids informed decisions.

Source:
SEO – Practical Ecommerce


Local SEO


Local SEO


3/31/2025


Google Business Profiles Your Edit Was Not Approved Bug

Google Business Profile edits may have a bug or some sort of glitch. A number of local SEOs are reporting seeing the message, "Your edit was not approved" when trying to make simple edits to Business Profiles.

Source:
Search Engine Roundtable


AI and Machine Learning in SEO


The next wave of search: AI Mode, deep research and beyond

Discover how deep research and agentic AI models are transforming search and the way users find information.

Source:
Search Engine Land


Content Marketing and Strategy


SEO for Financial Services: How to Build Trust and Rank Higher in 2025

Learn how to build trust, ensure compliance, and boost your rankings in Google in the process—straight from finance SEO experts.

Source:
General SEO – SEO Blog by Ahrefs


An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

Everything you need to know on how to get sponsors for your event (from our personal experience sponsoring many of them.)

Source:
General Marketing – SEO Blog by Ahrefs


The Internet Needs Less Fighting, More Invisible Subtweets – SparkToro

I guess we can’t really say “subtweets” anymore because Twitter is now X and tweets are now blandly called “posts.” But we all know in our bones what a

Source:
SparkToro


E-commerce and Affiliate SEO


Ad hijacking: Understanding the threat and learning from Adidas

Affiliate ad hijacking steals your traffic and trust. Learn how to spot it, stop it, and protect your budget with smarter monitoring.

Source:
Search Engine Land


User Experience and SEO Optimization

Paid Search & Platform Innovations


Paid Search and Advertising


Reddit Announces New Ad Tools to Assist SMBs

Some new updates to streamline your Reddit ads creation process.

Source:
Social Media Today – Latest News


Google Ads policy update: More ads, new rules

Google updates Unfair Advantage Policy to allow advertisers to show multiple ads for the same business in different ad locations.

Source:
Search Engine Land


Microsoft Advertising will start enforcing Consent Mode in May

Microsoft will require explicit user consent signals starting May 5, to ensure compliance with privacy regulations.

Source:
Search Engine Land


Reddit Ads rolls out new SMB tools to boost campaign Performance

Reddit Ads’ new tools simplify campaign management, enhance performance tracking, and make it easier for SMBs to reach niche audiences effectively.

Source:
Search Engine Land


Google To Allow Double Serving Ads

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with this earlier and now it is officially going to be allowed.

Source:
Search Engine Roundtable


Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geographic Target

Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the advertisers targeted.

Source:
Search Engine Roundtable

Job Postings


Job Postings


3/31/2025


Sr. SEO Strategist (PT) ~ Imperial Rank SEO ~ £27-35k ~ Remote (UK)

Senior SEO Strategist (Remote, part-time) Looking for a passionate SEO with minimum 4 years of agency experience to lead our team in driving powerful results for our clients. Pay: £27-35k/year DOE Hours: Part-time, 15-20 hours/week (full time may be offered to the right candidate) Location: Remote, European time zone Flexible schedule ABOUT OUR TEAM Our agency was founded with […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


3/31/2025


SEO Specialist ~ UniCamel ~ Hybrid (Cairo, EG)

About the Role: We are seeking an experienced, proactive SEO Specialist based in Egypt who thrives in a fast-paced, results-driven environment. This role demands a strategic thinker who can independently research, develop, and implement effective SEO strategies aligned with our clients’ business objectives. You will take complete ownership of the SEO process, from initial research […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


3/31/2025


SEO/CRO Manager ~ Percona ~ Remote (WW)

Digital Marketing Manager – Drive Growth, Optimize Performance, and Make an Impact! Are you passionate about SEO, digital marketing, and conversion optimization? Do you thrive in data-driven environments where your insights directly impact lead generation and business growth? If so, we have the perfect opportunity for you! As Digital Marketing Manager, you will join our […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/31/2025


SEO Content Writer (Crypto) ~ Newton ~ Remote (CAN)

Say hello to Newton! We’re changing how Canadians trade crypto. Our goal? To make financial freedom something everyone can achieve. We give our customers the tools and knowledge they need to navigate the crypto world. At Newton, you’ll work with a remote team spread across Canada, but you’ll never feel distant. Ready to be part […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/31/2025


SEO Director ~ Gametime ~ $190-225k ~ Remote (US)

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter […]

Source:
Expert Level SEO Jobs – SEOjobs.com


Job Postings


3/31/2025


SEO Content Marketing Manager ~ 11:59 ~ Remote (US)

Job Description Are you a seasoned content marketer looking for a role where you can make a real impact? Join our growing consulting firm, where we build custom solutions for SMBs using advanced technologies like AI and AWS Cloud. This fully remote position offers flexibility, work-life balance, and the opportunity to shape and strengthen our […]

Source:
SEO Agency Jobs – SEOjobs.com

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