SEO Daily News Recap for Monday, March 3, 2025
As SEO strategies evolve, it’s crucial to avoid shortcuts that can lead to negative outcomes, as demonstrated by a site that experienced a drastic drop in rankings. Meanwhile, platforms like Reddit offer hidden opportunities for SEO and engagement growth, with posts ranking prominently in Google search results.
Concerns over the decline of featured snippets as AI-driven content gains prominence highlight the need for businesses to adapt their SEO tactics. Retailers are also facing challenges with bugs in the Google Merchant Center, impacting the setup of shipping rates and costs.
Google continues to dominate the search landscape, now processing over 5 trillion searches per year. The search giant’s focus on AI is evident as they aim to transform ads into personalized consumer journeys, enhancing content delivery across platforms like YouTube and Search.
In a move to align with Google Analytics 4’s framework, the Google Merchant Center has renamed Conversion Settings to Key Event Setup. This update streamlines the process for merchants, offering a more cohesive analytics experience.
Expanding its reach in the automotive market, Google Vehicle ads now include RVs and campers, allowing dealerships to target potential buyers with tailored search listings. This strategic move enhances the advertising options available to businesses in the industry.
On the paid advertising front, Google is making waves with the introduction of triple-serving ads on search results pages, a significant shift from their previous policies. Additionally, a new mystery shopping rating system may impact store ratings based on customer feedback and undisclosed evaluations.
For advertisers, the sudden halt of Google Ads serving for some users since March 1st has raised questions and concerns. It’s essential for businesses to stay informed about these developments and adjust their advertising strategies accordingly.
Scroll down for lots more SEO news, headlines and new job listings. Check back daily for the latest.
Are Featured Snippets Losing Their Feature? How To Track Featured Snippet prevalence over time (as AI overviews take over)
Glenn Gabe covers the drop in featured snippets as Google’s AI overviews expand, including how to track featured snippet prevalence over time for your niche.
What GenAI Is Doing To The Content Quality Curve
Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder to stand out.
How instant-ramen marketer Samyang built Gen Alpha’s favorite brand
The maker of Buldak has quickly ramped up a marketing team in the U.S. to capitalize on the brand’s consumer love evident in a viral TikTok video.
Google now sees more than 5 trillion searches per year
We still don’t know exactly how many more than 5 trillion queries Google processes annually. Google last claimed at least 2 trillion in 2016.
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google outlines how AI is transforming advertising as they enable more personalized content delivery across YouTube and AI-powered Search.
Google Merchant Center renames Conversion Settings as Key Event Setup
Google Merchant Center replacing Conversion settings with Key event setup puts it in alignment with Google Analytics 4’s framework.
Google expands Vehicle ads to include RVs and campers
Google expanded Vehicle ads to include RVs and campers, allowing dealerships to reach potential buyers through targeted search listings.
Google Ads Triple Serving Ads
Last December, Google confirmed they are testing double serving ads on the search results. Double serving ads is showing the same ad from the same advertiser more than once on the search results page. It was something against the Google Ads policy. Well, now Google is triple serving ads on the same page!
Google Ads Mystery Shopping Rating
Have any of you heard of the Google Ads mystery shopping rating? Well, it may be used by Google for the overall store rating, which is calculated from customer reviews and a “Mystery Shopping Rating,” according to a Google Ads rep.
Daily Search Forum Recap: March 3, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads stopped running for many advertisers over the weekend…
SEO shortcuts gone wrong: How one site tanked – and what you can learn
Scaling SEO with AI? Beware the risks. One site’s rapid rise led to a steep crash. Here’s what went wrong and how to avoid the same fate.
Reddit for SMBs: A hidden SEO and engagement goldmine
Reddit posts rank in Google, making it a powerful tool for SMBs looking to boost SEO, engage locally, and build brand trust.
Google Merchant Center Shipping Rates Bug
Retailers have been complaining for the past several days that there is a bug in Google Merchant Center when trying to add the shipping rates and costs. Step four of that process just bugs out and it is preventing some merchants from completing their details and advertising with Google Ads or listing free listings in Google Shopping.
Google Vehicle Ads Support RVs & Campers
Google now accepts RVs (recreational vehicles) and campers in Google Vehicle Ads. Google posted this on Friday afternoon and wrote, “Vehicle ads will be expanding to include recreational vehicles (RVs) and campers.”
How to craft search ads that stand out
Most search ads blend in – yours shouldn’t. Create campaigns that speak to your audience, boost clicks, and deliver better conversions.
Google Ads stop running for some advertisers
Since March 1st, some advertisers have been reporting that their Google Ads are not serving.
March 2025 Google Webmaster Report: No Core Update, Weird Crawling, AI & Reviews Bug
It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have a number of big unconfirmed Google updates, as documented below.
Google Testing AI Overviews In Germany, Switzerland, Italy & More
While we’ve seen AI Overviews in the United States for a while now, and while Google has expanded them to 100+ countries – they are still not officially launched in many European countries like Germany, Switzerland, Italy and others. Well, now we are hearing that Google is testing AI Overviews in those countries.
8 Free AI Writing Tools To Speed Up Your Content Creation Process
Struggling to create quality content fast? Discover 8 free AI writing tools that streamline your workflow, boost creativity, and drive better results.
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