SEO Daily News Recap for Monday, March 17, 2025

Snapchat Announces New Features for its AR Spectacles

But will Snapchat’s AR glasses be able to compete with offerings from competitors?

Source:
Social Media Today – Latest News

LinkedIn Shares Video Tips and Insights in New Newsletter

The newsletter will provide video usage insights and updates.

Source:
Social Media Today – Latest News

US Government Says TikTok Deal is Getting Close

After months of speculation, the U.S. government says that TikTok will be sold to an American partner.

Source:
Social Media Today – Latest News

Daily Search Forum Recap: March 17, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Posted a status update on what we’re seeing from the Google March 2025 core update. Google is replacing the Google Assistant with Gemini, surprise – surprise. Bing says SEOs should focus on conversions and click value over other things. Google said it made updates to AI Overview links in May but it did not. Google updated its Merchant Center return details code examples. Google can hijack a restaurants reservation system leading to a huge drop in reservations. Google now updates its Googlebot IP JSON file daily…

Source:
Search Engine Roundtable

Googlebot’s IP Addresses In JSON File Now Updated Daily

Google has switched from updating its googlebot.json file, the file that contains the list of IP addresses Googlebot uses, from weekly to daily. Gary Illyes from Google said this was done based on feedback from the community.

Source:
Search Engine Roundtable

Google Said It Made Updates To AI Overviews Links In May?

Digiday reported that a Google spokesperson told them they made link updates to AI Overviews in May 2024 that added more links and made it easier for searchers to click on links. But I don’t think that is true, that didn’t come until August 2024, and did they really help drive clicks to your sites?

Source:
Search Engine Roundtable

Google Replacing Google Assistant With Gemini

The time has come for the Google Assistant to be replaced by Gemini, Google’s younger and better assistant (despite it being wrong way too often). Google announced, "Over the coming months, we’re upgrading more users on mobile devices from Google Assistant to Gemini; and later this year, the classic Google Assistant will no longer be accessible on most mobile devices or available for new downloads on mobile app stores."

Source:
Search Engine Roundtable

Google March 2025 Core Update Status

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update – YET.

Source:
Search Engine Roundtable

Get Ready for Search Central Live Asia Pacific 2025  |  Google Search Central Blog  |  Google for Developers

No Description Available

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Google Search Central Blog

Google Hijacks Restaurants Booking System Leading To No Reservations Being Available

Imagine you own a restaurant and you get all your reservations online through your booking system; you even tell people to book online when they call, via an automated message. But then, all of a sudden, Google decides to hijack that booking link and replace it with Google Assistant’s calling feature.

Source:
Search Engine Roundtable

Google Updates Merchant Center Return Details Code With returnPolicyCountry

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.

Source:
Search Engine Roundtable

xAI Acquires Text-to-Video AI Project Hotshot

X users will soon be able to generate AI videos in-stream.

Source:
Social Media Today – Latest News

AI and online reputation: How to stay in control

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

Source:
Search Engine Land

The new SEO imperative: Building your brand

Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.

Source:
Search Engine Land

Refreshing content: How to update old content to drive new traffic

Don’t let good content go to waste. Here’s why refreshing old blog posts and pages is key to staying relevant and driving organic traffic.

Source:
Search Engine Land

Generative AI use surging among consumers for online shopping: Report

Compared to non-AI traffic sources, users engage more, view more pages, and bounce at lower rates – but they are also less likely to convert.

Source:
Search Engine Land

Data Shows that Longer Clips Are Now Gaining Traction on TikTok

It seems that "longer short" videos are now gaining more traction.

Source:
Social Media Today – Latest News

TikTok Adds Simplified Account Security Overview

A simplified overview for managing your TikTok account security settings.

Source:
Social Media Today – Latest News

Microsoft Bing Says SEOs Should Focus on Conversions & Click Value

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion."

Source:
Search Engine Roundtable

Reddit adds Hide option for ads across platform

New Reddit feature lets users block specific advertisers from their feeds for at least a year, giving users control over their ad experience.

Source:
Search Engine Land

Microsoft Tests Local Business tags on Bing Search Ads

The ‘Local business’ tag appears within sponsored search results. It is part of a broader test of blue-labeled tags in Bing advertising.

Source:
Search Engine Land

SEO Specialist ~ Segment SEO ~ $50-60k ~ Remote (US)

Segment SEO is a boutique digital marketing agency focused on tech companies. Our mission is to leverage data-driven strategies and creative solutions to deliver impactful SEO results. Role Overview: We are seeking an experienced, digital-savvy SEO Specialist to join our team. You will manage SEO strategies for multiple client accounts, ensuring outstanding performance and client […]

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SEO Agency Jobs – SEOjobs.com

Sr. SEO Manager ~ Nav Technologies ~ $145-170k ~ Remote (US)

Nav is the leading credit and financial health platform used by more than 2.4 million small business owners in the United States. We’re on a mission to give every small business owner the chance to succeed. The team views each day as an opportunity to challenge the norm, push boundaries, and create meaningful products, services, […]

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In-house SEO jobs – SEOjobs.com

Sr. SEO Manager ~ Bonterra ~ $65-112k ~ Remote (US)

Bonterra exists to propel every doer of good to their peak impact. We measure that impact against our vision to increase the giving rate as a percentage of GDP from 2% to 3% by 2033. We know that this goal is lofty, but we are confident that the right technology and expertise will strengthen trust […]

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In-house SEO jobs – SEOjobs.com

SEO Project Manager ~ First Page Sage ~ $70k ~ Remote (US)

Job Type Full-time Description First Page Sage is a people-focused SEO company that works with B2B and B2C enterprises that are leaders in their fields. Our fully-remote teams include campaign strategists, writers, editors and designers who produce conversion-focused, thought-leadership content. Our employees work autonomously within a collaborative, team structure that ensures high-performance, maximum support and […]

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SEO Agency Jobs – SEOjobs.com

Sr. SEO & Content Specialist ~ Veeam ~ $101.6-145.1k ~ Remote (US)

Veeam®, the #1 global market leader in data protection and ransomware recovery, is on a mission to empower every organization to not just bounce back from a data outage or loss but bounce forward. With Veeam, organizations achieve radical resilience through data security, data recovery, and data freedom for their hybrid cloud. The Veeam Data […]

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SEO Agency Jobs – SEOjobs.com