SEO Daily News Recap for Monday, January 27, 2025

It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Botify is a global and fast-growing, VC-backed, enterprise SaaS company with $82M in funding and over 350 employees across 7 markets: New York, Seattle, Paris, London, Tokyo, Sydney, and Singapore, with ambitious growth plans for 2024 and beyond. As the leader in organic search innovation, Botify is trusted by more than 500 of the world’s […]

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Overview Apex Service Partners – SEO Developer Full Job Description As part of our overarching mission, Apex Service Partners is dedicated to supporting, growing, and improving careers within the trades. Technicians are at the heart of what we do. Currently, we support about 50 leading market area brands across the country. This role is pivotal <a href="https://hub.seofomo.co/job/seo-analyst-developer/" class="more-link">…<span class="screen-reader-text"> SEO Analyst/Developer</span></a>

Here is a recap of what happened in the search forums today…

IV Interactive – a fast-growing, award-winning, remote-first digital agency – is seeking an experienced and dynamic Senior Digital Strategist, SEO & Performance Media. The Senior Digital Strategist will be responsible for the conception and execution of performance-driven digital for our clients and our agency, spanning organic (SEO), paid media, social, content planning and conversion rate […]

*Company located in Utah – Employees can work in the office or remotely in most locations in the US. This is a full-time opportunity, not a contract opportunity. What we are actually looking for: You’re passionate about SEO. Really passionate. You LOVE to nerd out on chatting SEO tactics, big SEO wins and industry trends. […]

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

Hot takes have been flying about why HubSpot’s organic traffic declined. Here are perspectives from ex-employees.

SEO Daily News Recap for Sunday, January 26, 2025 Hubspot’s Blog Organic Search Traffic Drop: What really happened? Is it really that bad? What does it mean for SEO as a whole? I go through an analysis of Hubspot’s blog organic search traffic drop. Uncategorized 26-01-2025 SEO Daily News Recaps for Saturday, January 25, 2025

The recent discovery of embedding robots.txt files into WAV audio files opens a novel way for webmasters to experiment with SEO strategies. Since robots.txt files ignore data they don’t understand, integrating them into audio files can result in a functional audio file as well as a valid robots.txt file that provides crawling instructions to search engines. This approach represents a creative merging of SEO management and multimedia content.

Google is testing a new job carousel in the search results titled "jobs at similar employers." This likely pulls from the Google Jobs postings schema and more but it can come up if you are just searching for products from that company.

Microsoft is testing different colored URLs for its organic (free) results and its sponsored (paid) results. The organic URL slugs are bold black colored and the sponsored URL slugs are bold green colored.

Microsoft Bing is testing placing the sources section of its AI Answers in a carousel view, instead of a list view. This let’s you scroll through the sources as opposed to just seeing them below in a list view.

Yahoo is continuing its AI Chat features within Yahoo Search, while also incorporating AI Answers into its search results. The AI powered answers and chat seemed to be powered by OpenAI.

Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly mentioned this on my Friday video but I felt it was worth kicking up here as its own story.

Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

Yahoo Search is testing AI Chat features and AI generated answers within the search results.

In enterprise SEO, effective collaboration across departments such as Development, Content, and PPC is essential to achieving business objectives. A key challenge is securing stakeholder buy-in, which can be addressed by aligning SEO goals with broader business outcomes, such as revenue growth or customer retention. Leveraging data-driven insights, such as…

YMYL topics affect a person’s health, safety, financial stability, and well-being.

SEOs are against bidding on branded terms because it cannibalizes traffic. Paid advertisers believe there is an uplift in traffic. Who is right?