SEO Daily News Recap for Monday, January 20, 2025

Google’s new PMax ‘Source’ column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

Company Description Ayima is a multi-award-winning SEO agency based in Europe, North America, and Asia. It serves some of the world’s biggest brands. Committed to driving measurable results and ROI, Ayima’s reputation is built on technical expertise and cutting-edge technology. With a client-first approach, Ayima’s team focuses on delivering best-in-class SEO performance through strategic advice, […]

Company Description Predictable Organic Traffic Growth to Dominate Search. Rank Simply provides comprehensive technical SEO services, premium content marketing, and link building for industry leading clients online. Role Description This is a contract hybrid role for a Search Engine Optimization Manager located in Toronto, ON with the option for some remote work. The SEO Manager […]

TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Ads explains why there may be weekly spend fluctuations. Google Ads gains search term insight data. Google Search is testing trending products at the top right. Google may be going after AI generated content. Google says don’t dynamically update your robots.txt file throughout the day…

Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.

A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.

Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.

Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying, selling, and renting process. As a Senior SEO Product Manager on Redfin’s Growth team, you’ll work on building one of our most important assets – our online audience. […]

SEO Daily News Recap for Sunday, January 19, 2025 Sr. SEO Analyst ~ PODS ~ Hybrid (Clearwater, US) JOB SUMMARY The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, a/b testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into

Elena Verna discusses 10 common growth tactics that often fail and shares her insights on more effective growth frameworks. She also provides guidance for exploring unconventional career paths in growth marketing.

Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you don’t want Google to crawl a page at 7am and then at 9am you do want Google to crawl that page.

Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, "Address novel content issues (e.g., detection and treatment of AI-generated content)."

Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.

Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. "Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign," Ginny Marvin wrote on X.

Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI […]

At Blue Array, we are passionate about driving results through effective digital marketing strategies. As a leader in SEO and Digital PR, we are committed to providing innovative solutions that empower our clients. We are currently seeking a talented and experienced SEO Specialist to join our dynamic team. About the role We seek a mid […]

Who we are: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy […]

From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.

Google now blocks third-party organic rank-tracking tools. Here’s how to monitor rankings in Search Console.