SEO Daily News Recap for Monday, January 20, 2025

Google introduces ‘Source’ column in Performance Max search terms insights
Google’s new PMax ‘Source’ column gives advertisers some transparency into why ads are triggered, empowering better campaign optimization.

Google Ads Search Max – new match type spotted
The new feature combines Search Term Matching and Text & URL Optimization to increase reach and drive higher conversions.

SEO Consultant – North America ~ Ayima ~ Remote (WW)
Company Description Ayima is a multi-award-winning SEO agency based in Europe, North America, and Asia. It serves some of the world’s biggest brands. Committed to driving measurable results and ROI, Ayima’s reputation is built on technical expertise and cutting-edge technology. With a client-first approach, Ayima’s team focuses on delivering best-in-class SEO performance through strategic advice, […]

SEO Manager (Contract) ~ Rank Simply Inc. ~ $60k (CAD) ~ Hybrid (Toronto, CAN)
Company Description Predictable Organic Traffic Growth to Dominate Search. Rank Simply provides comprehensive technical SEO services, premium content marketing, and link building for industry leading clients online. Role Description This is a contract hybrid role for a Search Engine Optimization Manager located in Toronto, ON with the option for some remote work. The SEO Manager […]

TikTok restores service in the U.S., credits Trump for reprieve
TikTok’s brief U.S. shutdown and legal uncertainties signal a wake-up call for advertisers to diversify strategies and navigate risks.

Daily Search Forum Recap: January 20, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads explains why there may be weekly spend fluctuations. Google Ads gains search term insight data. Google Search is testing trending products at the top right. Google may be going after AI generated content. Google says don’t dynamically update your robots.txt file throughout the day…

How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns
Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.

Ecommerce SEO: How to use generative AI to create product descriptions from your reviews
A step-by-step process to make your ecommerce descriptions more engaging and SEO-friendly using AI and real customer reviews.

8 Ways To Automate SEO and Content Tasks With LLMs
Tired of repetitive SEO tasks? Discover 8 powerful ways to automate your SEO and content workflows with LLMs, freeing up time to focus on strategic growth.

Sr. SEO Product Manager ~ Redfin ~ $156.2-234k ~ Remote (US)
Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying, selling, and renting process. As a Senior SEO Product Manager on Redfin’s Growth team, you’ll work on building one of our most important assets – our online audience. […]
SEO Daily News Recaps for Sunday, January 19, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Sunday, January 19, 2025 Sr. SEO Analyst ~ PODS ~ Hybrid (Clearwater, US) JOB SUMMARY The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, a/b testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into
Unlocking Growth: Avoid Pitfalls with Proven Frameworks – SEO Headlines & Articles
Elena Verna discusses 10 common growth tactics that often fail and shares her insights on more effective growth frameworks. She also provides guidance for exploring unconventional career paths in growth marketing.

Google Says Don’t Update Your Robots.txt File Multiple Times Per Day
Google’s John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won’t necessarily see that you don’t want Google to crawl a page at 7am and then at 9am you do want Google to crawl that page.

Google Search Quality Rep Detects & Treats AI-Generated Content
Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, "Address novel content issues (e.g., detection and treatment of AI-generated content)."

Google Search Trending Products Carousel On Right
Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand’s knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand.

Google Ads PMax Search Terms Insights Gains Source Column
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more.

Google Ads Weekly Spend Fluctuations Usually Related To Market Conditions Or Budget Changes
Ginny Marvin, Google’s Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. "Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign," Ginny Marvin wrote on X.

Sr. SEO Program Manager ~ Elastic ~ $128.2-243.3k ~ Remote (US)
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the precision of search and the intelligence of AI […]

SEO Specialist ~ Blue Array ~ Remote (UK)
At Blue Array, we are passionate about driving results through effective digital marketing strategies. As a leader in SEO and Digital PR, we are committed to providing innovative solutions that empower our clients. We are currently seeking a talented and experienced SEO Specialist to join our dynamic team. About the role We seek a mid […]

Sr. SEO Specialist ~ Tinuiti ~ $70-80k ~ Remote (US)
Who we are: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy […]

International SEO: Everything you need to know in 2025
From technical SEO and content localization, learn to enhance your global online presence and optimize for multiple countries and languages.

Track Rankings with Search Console
Google now blocks third-party organic rank-tracking tools. Here’s how to monitor rankings in Search Console.
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