SEO Daily News Recap for Monday, February 24, 2025

Apple Intelligence With Google Gemini Integration
Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."

Optimizing for AI search: Why classic SEO principles still apply
AI-powered search is reshaping SEO, but traditional tactics still hold power. Here’s how to optimize for both AI and search engines.

How to Optimize for GenAI Answers
Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.

How to Pitch To Speak at MozCon 2025
Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

SEO Manager ~ CyberArk ~ $126-175k ~ Remote (US)
About CyberArk: CyberArk (NASDAQ: CYBR), is the global leader in Identity Security. Centered on privileged access management, CyberArk provides the most comprehensive security offering for any identity – human or machine – across business applications, distributed workforces, hybrid cloud workloads and throughout the DevOps lifecycle. The world’s leading organizations trust CyberArk to help secure their […]

SEO Strategist ~ Knights of Columbus ~ $59.2-91.7k ~ Remote (US)
Feel Good About Doing Good The Knights of Columbus is a tax-exempt Catholic fraternal benefit society that provides financial security to members and their families through our life insurance, long-term care insurance, disability income insurance, investment and annuity products. Charity is at the core of our missions: our profits are donated to help those in […]

SEO Link-Building Specialist ~ FreeUp ~ Remote (WW)
Link Building Specialist If you’re into outreach and have great passion for SEO, this is an exciting opportunity to join a fast-growing business with an established reputation for getting results. We’re looking for someone bright, ambitious and determined to work in our fun but fast-paced environment. You’ll have a strong knowledge in SEO and be […]

SEO Strategist ~ GrowthX AI ~ Remote (US)
👉 IMPORTANT: Upload your resume as a PDF. Resumes in other formats (e.g., DOC or DOCX) will be automatically disqualified by our AI systems. We’re seeking an SEO Strategist who’s passionate about driving digital visibility and growth. At GrowthX AI, you’ll collaborate with a dynamic team, using innovative strategies to enhance our clients’ online presence. […]

SEO Specialist ~ Grey Matter ~ $50-55k ~ Remote (US)
The SEO Specialist is responsible for managing a wide range of search engine optimization projects. ABOUT GREY MATTER: Grey Matter is a fast-growing B2B demand generation agency that empowers businesses to scale their marketing efforts and drive impactful results. We specialize in providing tailored, data-driven strategies and solutions for our clients across a variety of […]

Senior Manager SEO Insights – Global SEO – The SEOFOMO Hub
General Purpose: As a Senior Manager of SEO Insights in Global SEO at adidas, you will be responsible for leveraging SEO insights to drive data-informed decision making across global and regional teams. This role focuses on analyzing search trends, identifying opportunities and aligning SEO recommendations with key business priorities to maximize organic visibility. By providing <a href="https://hub.seofomo.co/job/senior-manager-seo-insights-global-seo/" class="more-link">…<span class="screen-reader-text"> Senior Manager SEO Insights – Global SEO</span></a>

Personalize your marketing without compromising privacy
Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.

Google Expands Detailed Review Questions On Local Listings
For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.

X launches AI-powered tools that create ads, analyze campaigns
X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.

Top 4 PPC mistakes and how to fix them
Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.

MTA vs. MMM: Which marketing attribution model is right for you?
Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

Google Ads Offline Conversion Quality In Smart & PMax Campaigns With Store Goals Changes
I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February 28, 2025 Google will "increase focus on locally engaged users on channels with higher local intent."

Google sued by Chegg over AI Overviews hurting traffic and revenue
Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

Microsoft Bing testing Copilot Search
Is this the next version of Bing Search or AI Search?

Daily Search Forum Recap: February 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Overviews with dozens of links lead to concern that no one will click from them to your sites. Google Ads offline conversion quality in smart campaigns and PMax with goals are changing. Bing plays dirty when you search for Google Chrome, Gemini…

SEO Daily News Recaps for Sunday, February 23, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Sunday, February 23, 2025 SEO Specialist ~ Cogeco Connexion ~ Hybrid (Montréal, CAN) Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of

Microsoft Bing When Searching For Google Chrome, Gemini or X’s Grok
Microsoft is at it again with its search engine – Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity – you are given a banner to use Microsoft products and not use Google, X or Perplexity.

Screaming Frog Take on WTSFest London ’25 – Screaming Frog
This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to SEOs about the Screaming Frog SEO Spider. So we grabbed…

Robots Refresher: introducing a new series | Google Search Central Blog | Google for Developers
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Who Clicks On Google AI Overviews With Dozens Of Links/Citations?
A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and more of us are seeing these AI Overviews, with dozens of links within them. And we are asking ourselves, who will click on these links?
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