SEO Daily News Recap for Monday, February 24, 2025

Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."

AI-powered search is reshaping SEO, but traditional tactics still hold power. Here’s how to optimize for both AI and search engines.

Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.

Thinking of pitching for MozCon 2025? Learn how to create a standout speaker pitch, discover hot topics organizers love, and boost your chances of taking the stage.

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Future-proof your data strategies to overcome barriers to personalization and build a privacy-first marketing approach.

For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.

X integrates Grok into ads to help advertisers generate ads and get real-time campaign performance insights.

Avoid these common PPC pitfalls that drain your budget and learn how to optimize your campaigns for maximum ROI.

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

I will start off by saying, I am super confused by this Google Ads email but it says Google is "Improving offline conversion quality in Smart and PMax Campaigns with Store Goals." Starting on February 28, 2025 Google will "increase focus on locally engaged users on channels with higher local intent."

Will other companies follow suit and go after Google for sending less traffic to sites and publishers with these new AI Overviews?

Is this the next version of Bing Search or AI Search?

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google AI Overviews with dozens of links lead to concern that no one will click from them to your sites. Google Ads offline conversion quality in smart campaigns and PMax with goals are changing. Bing plays dirty when you search for Google Chrome, Gemini…

SEO Daily News Recap for Sunday, February 23, 2025 SEO Specialist ~ Cogeco Connexion ~ Hybrid (Montréal, CAN) Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of

Microsoft is at it again with its search engine – Bing. Previously, when you searched for Google, they tricked you to think you were searching Bing and then hide Google completely from its search results. Now when you search for Chrome, Gemini, Grok or even Perplexity – you are given a banner to use Microsoft products and not use Google, X or Perplexity.

This year the Women in Tech SEO annual conference invited exhibitors to join them once again in chatting with the wonderful community members. As avid exhibitors, we just had to get involved in handing out cool merch and talking to SEOs about the Screaming Frog SEO Spider. So we grabbed…

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A few weeks ago, I reported on how Google was testing showing deeper Google AI Overviews, maybe powered by Gemini 2.0, with over 60 links and citations in them. Well, over the past few weeks, more and more of us are seeing these AI Overviews, with dozens of links within them. And we are asking ourselves, who will click on these links?