Here are the headlines for Friday, November 22, 2024

SEO Best Practices

1. SEO Forecasting with Tom Mansell – Summary: Learn how to forecast and demonstrate the value of your SEO efforts in this week’s Whiteboard Friday. Tom Mansell discusses quantifying predicted SEO value, closing performance gaps, and calculating ROI. https://moz.com/blog/seo-forecasting-whiteboard-friday
2. 11 Essential SEO Elements to Track – Summary: Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts. https://searchengineland.com/11-essential-seo-elements-you-should-be-tracking-448498

Algorithm Updates

1. Google’s November 2024 Core Update – Summary: Google’s November 2024 core update has started to heat up, with significant changes expected soon. The update includes an expansion of the site reputation abuse policy. https://www.seroundtable.com/video-11-22-2024-38454.html

Technical SEO

1. Google Search Console Indexing Delay – Summary: Google Search Console’s indexing reports are delayed by 7 days, affecting the ability of SEOs and site owners to track page indexing. https://www.seroundtable.com/google-search-console-indexing-reports-delayed-7-days-38456.html
2. Network Requests and SEO – Summary: Martin Splitt from Google discusses the impact of network requests on rendered and indexed content, suggesting that while they matter, they shouldn’t be overly concerning. https://www.seroundtable.com/google-search-seo-network-requests-38423.html

Content SEO

1. Google’s AI Sales Assistant and SEO – Summary: Prepare for the future of ecommerce search with insights on Google’s AI Sales Assistant and tips for creating a SERPs SEO strategy. https://searchengineland.com/google-ai-sales-assistant-seo-prepare-448500
2. October and November AI Overview Trends – Summary: Discover how AI trends in October and November are shaping holiday campaigns, with a focus on video content, detailed product information, and traditional search results. https://www.brightedge.com/blog/october-and-november-ai-overview-trend

SEO News

1. Google’s Site Reputation Abuse Policy – Summary: Explore the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue. https://searchengineland.com/google-site-reputation-abuse-policy-band-aid-bullet-wound-448488

Overview of Today’s SEO News & Articles

Today’s SEO articles highlight several key trends and strategies. The ongoing Google core update is a major focus, with significant changes anticipated. Technical SEO insights emphasize the importance of managing network requests and understanding indexing delays. Content SEO strategies are evolving with the introduction of Google’s AI Sales Assistant, emphasizing the need for detailed product content and video optimization. Best practices include tracking essential SEO elements and forecasting SEO value to demonstrate ROI. These insights collectively underscore the importance of staying informed and adaptable in the dynamic SEO landscape.