SEO Daily News Recap for Friday, March 7, 2025

Organic SEO & Search News

1. TikTok’s $30B ad boom faces US uncertainty – TikTok projected to achieve $32.4 billion in global ad revenue despite looming US ban concerns, risking $12 billion in ad spend.

2. Microsoft adds “Why This Ad?” feature to Bing search results – New feature brings transparency to Bing search advertising by explaining ad placement decisions directly in results.

3. Google releases AI Mode, Gemini 2.0, and search ranking volatility update – Google introduces AI Mode in beta, powered by Gemini 2.0, and experiences search ranking volatility.

4. Google drops horrid page annotations feature and updates Ads location targeting – Updates include association of Google Business Profiles with Local Service Ads and location targeting changes in Google Ads.

5. 12 tips to win more SEO clients and navigating return to work after maternity leave – Strategies for building a client pipeline and insights on returning to work after maternity leave.

Paid Search & Platform Innovations

1. Microsoft explains ad selection in Bing search results – New feature reveals reasons for showing specific ads in Bing search results.

2. Google testing “Know before you go” feature in search results – New section aims to provide information before users go to a particular destination.

3. Google Ads Performance Max campaigns to get channel reporting – Potential introduction of channel reporting for increased transparency in Performance Max campaigns.

4. Google Ads introduces bulk location targeting feature – Updated interface allows advertisers to add locations in bulk for targeted ad campaigns.

5. Google Business Profile now fully associated with Local Service Ads – Reviews will only be accepted through Google Business Profile link, impacting Local Service Ads.

General Digital Marketing

1. OpenAI and structured outputs from OCaml – with magic, without (touching) JSON – Insights into OpenAI and structured outputs without JSON involvement.

2. Weekly SEO video recap and multilingual SEO mistakes to avoid – Summarizing SEO updates and common errors to avoid for international and multilingual SEO growth.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Video: Google AI Mode, Gemini 2.0 Powered AI Overviews, Ranking Volatility & New Search Data

Google released its much anticipated AI Mode, which is in beta now, but it super cool. Google AI Overviews are now powered by Gemini 2.0. Google had more search ranking volatility this week. Google said they answered…

Source:
Search Engine Roundtable


Daily Search Forum Recap: March 7, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google dropped the horrid page annotations feature, thankfully. Google Business Profiles are now officially associated with Local Service Ads, this can impact your reviews. Google Ads location targeting updated to bulk locations. Google Ads may get channel reporting for PMax campaigns. Google Search is testing know before you go. Bing is showing why it has an ad in the results. And I posted my weekly SEO video recap.

Search Engine Roundtable Stories:

Search News Buzz Video Recap: Google AI Mode…

Source:
Search Engine Roundtable


Google Drops Page Annotations Feature

Google has shut down, turned off, and disabled, its new page annotations feature. The feature where Google hijacked your content, placed links in your content, links you didn’t add yourself, and directed your content to Google Search. It is no longer, Google shut it down.

Source:
Search Engine Roundtable


Local SEO


Local SEO


3/7/2025


Google Business Profile Now Fully Associated With Local Service Ads

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only be accepted through your Google Business Profile link and not the Local Service Ads link.

Source:
Search Engine Roundtable


International SEO


Multilingual and international SEO: 5 mistakes to watch out for

Want traffic in new markets? Bad SEO kills global growth. Fix these common issues before expanding your site.

Source:
Search Engine Land


AI and Machine Learning in SEO


Career Development and Industry Trends


​12 tips to win more SEO clients

Learn how to build a strong client pipeline with these practical strategies, outreach tips, and expert insights.

Source:
Search Engine Land


From Baby Bottles to Business Meetings: Navigating the Return to Work after Maternity Leave – Screaming Frog

As International Women’s Day approaches, I’ve been reflecting on my return to work after maternity leave – a whirlwind of emotions, from excitement to full-blown panic. Would I still know what I was doing? Would my team still need me? More importantly, would I remember how to hold a conversation…

Source:
Screaming Frog


User Experience and SEO Optimization


Google Search Know Before You Go

Google has this new "Know before you go" section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I’ve never seen a Know before you go box in the search results before.

Source:
Search Engine Roundtable

Paid Search & Platform Innovations


Paid Search and Advertising


TikTok’s $30B ad boom faces US uncertainty

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly $12 billion in advertising spend at risk.

Source:
Search Engine Land


Microsoft adds "Why This Ad?" feature to Bing search results

Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results.

Source:
Search Engine Land


Microsoft Showing How Ads Are Chosen In Bing

Microsoft is now showing why it selects or chooses to show a specific ad directly in the Bing search results. When you click on the arrow down by the URL of the search ad snippet, you will get window dialog that may explain why the ad was shown.

Source:
Search Engine Roundtable


Google Ads Performance Max To Get Channel Reporting

Google may be bringing channel reporting to the Google Ads Performance Max campaigns. I spotted this via Kirk Williams who posted a photo of a slide from Google Think event in Amsterdam where Arjan Schoorl attended. The slide says "Channel Reporting" will be coming to PMax and Demand Gen for increased transparency and controls.

Source:
Search Engine Roundtable


Google Ads Location Targeting Add Locations In Bulk

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add locations faster.

Source:
Search Engine Roundtable

Job Postings


Job Postings


3/7/2025


SEO Expert (PT) ~ Incline Marketing Group ~ $20-25/hr. ~ Remote (US)

Search Engine Optimization Expert at Incline Marketing Group We are looking for an Search Engine Optimization Expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also […]

Source:
Mid Level SEO Jobs – SEOjobs.com


Job Postings


3/7/2025


Sr. SEO/SEM Strategist ~ eyeo ~ $90-104k ~ Remote (US)

Salary range 90,000 – 104,000 USD/Gross Annually Get to know us At eyeo, we transform the internet into a trusted, sustainable and accessible place where users regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms. eyeo’s market-leading ad-filtering technology powers […]

Source:
In-house SEO jobs – SEOjobs.com


Job Postings


3/7/2025


Jr. SEO Specialist ~ Experior Financial ~ $24/hr. (CAD) ~ Remote (CAN)

“Building financial foundations for families to empower them today and leave a legacy for tomorrow”. Experior Financial Group Inc. is looking for a motivated and detail-oriented Junior SEO Specialist to join our dynamic team. This is a fantastic opportunity for individuals with a passion for digital marketing. As a Junior SEO Specialist, you will support […]

Source:
SEO Agency Jobs – SEOjobs.com


Job Postings


3/7/2025


Sr. SEO Specialist (Korean Market) ~ ClickOut Media ~ Remote (WW)

Senior SEO Market Specialist – Korea Remote Permanent or Full-time Contractor Competitive package About Us: ClickOut Media is not just a company – it’s a thriving ecosystem of diverse talent from around the globe. As a proudly remote-first organisation, we’ve cultivated an environment where creativity flourishes, collaboration is core, and innovation knows no bounds. With […]

Source:
SEO Agency Jobs – SEOjobs.com

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