SEO Daily News Recap for Friday, March 28, 2025
Organic SEO & Search News
Google Testing Contactless Label In Place Of Curbside Pickup – Google is experimenting with a new “contactless” label for shopping search results in place of curbside pickup labels, reflecting evolving consumer preferences post-COVID.
Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Hotel Pricing – Google introduces new features across Search, Maps, Lens, and more for enhanced travel planning experiences, catering to user needs and preferences.
Google Local Knowledge Panel Promotion Clipable Coupons – Google integrates clipable coupons into local knowledge panels, offering users convenient savings opportunities directly from search results.
Paid Search & Platform Innovations
Google settles $100 Million advertising dispute – Google’s settlement over AdWords billing practices emphasizes transparency in digital advertising and may lead to stricter industry regulations, impacting advertisers and platforms.
Google Ads WhatsApp Conversation Goals Get More Tabs – Google Ads enhances WhatsApp conversation goals section with new tabs for diagnostics, store diagnostics, and webpages, providing advertisers with more detailed insights for optimizing campaigns.
Meet LLMs.txt, a proposed standard for AI website content crawling – Learn about LLMs.txt, a new proposed standard for AI content crawling, and its implications for brands, SEO, and website optimization strategies in the evolving digital landscape.
General Digital Marketing
xAI Acquires X in a Deal That Secures the App’s Immediate Future – Elon Musk leverages AI advancements to secure the future of his app through strategic acquisitions, demonstrating the importance of innovative technologies in sustaining digital businesses.
Video: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More – Google’s recent core update and AI enhancements spark discussions on site recovery, search performance, and advertising strategies, offering insights for digital marketers navigating algorithm changes.
How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday – Learn from the success story of SEOFOMO newsletter’s growth to 36.6K subscribers in 5 years, as Aleyda Solis shares valuable tips for building an email marketing empire and engaging subscribers effectively.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Testing Contactless Label In Place Of Curbside Pickup
Google is testing a "contactless" label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience factor for shoppers after.
Source:
Search Engine Roundtable
Video: Google Core Update Done, Will Site Recover, AI Mode Expands, Google Ads PMax Search Terms & More
Google’s March 2025 core update finished yesterday, I have a standalone video on that, so check it out. The core update caused more volatility at the tail end of the rollout. Google said there is no specific date for when a specific site may surface better in Google Search, but they will continue to make changes in 2025. Google updates its spam help document, which may convey something. Google AI Mode has expanded to more users, it was a buggy expansion. Google AI Overviews now work in several EU countries. Google is promoting AI Mode with banner ads in its search results. Google shut down AI (SGE) while browsing…
Source:
Search Engine Roundtable
Daily Search Forum Recap: March 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google’s March core update is done, I dig into what we know about it. Google AI Overviews can make itineraries, Google Lens can give you a tour, you can track hotel prices and more. Google local knowledge panels gain clipable coupons. Google is testing contactless labels. Google Ads WhatsApp conversions get more detailed. Google AI (SGE) while browsing feature is gone. Plus…
Source:
Search Engine Roundtable
Google AI (SGE) While Browsing No Longer Available
19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer – Google has deprecated it and put it in the Google graveyard.
Source:
Search Engine Roundtable
Technical SEO
Robots Refresher: Future-proof Robots Exclusion Protocol | Google Search Central Blog | Google for Developers
No Description Available
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Google Search Central Blog
Local SEO
Google Local Knowledge Panel Promotion Clipable Coupons
We’ve seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am not sure.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google AI Overviews Itinerary, Lens Tour Guide, Maps Screenshot & Track Hotel Pricing
Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let’s recap some of the more interesting features.
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Search Engine Roundtable
Meet LLMs.txt, a proposed standard for AI website content crawling
Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.
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Search Engine Land
Content Marketing and Strategy
How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday
The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didn’t when launching her extremely successful set of email newsletters.
Source:
moz (en-US)
Paid Search & Platform Innovations
Paid Search and Advertising
Google settles $100 Million advertising dispute
Google’s $100 million settlement over AdWords billing practices highlights the importance of transparency and could push for stricter digital advertising regulations.
Source:
Search Engine Land
5 undervalued skills to complement PPC management
Where would your career be with 20/20 hindsight? Discover five undervalued skills that will explode in value. Future you will thank you.
Source:
Search Engine Land
Google Ads WhatsApp Conversation Goals Get More Tabs
Google Ads conversation started goals section, where you setup WhatsApp messages within Google Ads, has new tabs. Google added diagnostics, store diagnostics, and webpages.
Source:
Search Engine Roundtable
Uncategorized
xAI Acquires X in a Deal That Secures the App’s Immediate Future
Elon Musk has used the AI hype to effectively save his app from financial oblivion.
Source:
Unknown Source
Job Postings
Job Postings
3/28/2025
Sr. SEO Specialist ~ Staples Canada ~ $78-90k (CAD) ~ Hybrid (Boucherville, CAN)
Some of what you will do: We’re looking for a Senior SEO Specialist to grow organic traffic for Staples lines of business (Staples.ca, Print, SMB and Enterprise). This role involves developing SEO strategies, analyzing data, and working closely with internal teams to increase organic search traffic and drive conversion. Specifically, You Will: Develop and execute […]
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In-house SEO jobs – SEOjobs.com
Job Postings
3/28/2025
SEO Manager ~ 360training ~ Remote (US)
360training: 360training.com is a rapidly growing leader in online training and live training across a wide range of industries and professions. 360training.com provides customers with the regulated training they need to get and keep jobs they want. Over the years, we have continued to grow our expansive library of regulatory-approved training courses with new content […]
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In-house SEO jobs – SEOjobs.com
Job Postings
3/28/2025
Sr. SEO Data Analyst ~ Hearst Newspapers ~ $100-120k ~ Remote (US)
Hearst Newspapers is looking for a sharp, curious, and highly skilled Senior SEO Data Analyst to join our Business Intelligence team and help power the next generation of organic search growth across our wide portfolio of media brands. If you’re passionate about SEO, data, and the future of digital journalism, this is your chance to […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
3/28/2025
SEO Content Strategist ~ Stream Companies ~ Remote (US)
Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
3/28/2025
Associate SEO Manager ~ OMD ~ $50-75k ~ Hybrid (New York, US)
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA’s Best-Performing Media Network Globally, and COMvergence’s #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients […]
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SEO Agency Jobs – SEOjobs.com
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