SEO Daily News Recap for Friday, March 21, 2025
Organic SEO & Search News
Google: Not all sites will fully recover with future core algorithm updates – Google will however keep working to reward content creators; but not all deserve to rank well at this point.
How Do You Explain the Value of SEO? — Whiteboard Friday: Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical): Learn how to turn your creative marketing ideas into concrete reality with these very fun, very accessible, technical skills for marketers.
Paid Search & Platform Innovations
Google adds Search Terms visibility to Performance Max campaigns: Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
Search Engine Ads Explained in 10 Minutes (with Expert Tips): Curious about search ads? This guide breaks down how they work, when they’re worth it, and expert tips to avoid costly mistakes.
6 free Chrome extensions for PPC: Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
General Digital Marketing
My Favorite Wayback Machine Alternatives: The best tools for archiving content, diffchecking page versions, and tracking down dead (or deleted) pages.
Takeaways From Google Search Central Live NYC 2025: Google hosts events around the world for SEOs, content creators, webmasters, site owners, and marketers named Google Search Central Live.
Beyond Google: How to put a total search strategy together: Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit, and more.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google: Not all sites will fully recover with future core algorithm updates
Google will however keep working to reward content creators; but not all deserve to rank well at this point.
Source:
Search Engine Land
Daily Search Forum Recap: March 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The tools are reporting a ton of volatility over the past day or so…
Source:
Search Engine Roundtable
Takeaways From Google Search Central Live NYC 2025
Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They’ve been doing it for years and I’ve attended many over the years. This is the first time the event was held in the new St. John’s Terminal, which is made to impress – let me say.
Source:
Search Engine Roundtable
Google’s Mortgage Calculator Stopped Working
About a week ago, if you searched for mortgage related math questions in Google Search, Google stopped giving you the answer. Google first introduced its mortgage calculator features a decade ago but suddenly the features disappeared last weekend.
Source:
Search Engine Roundtable
Google Says Stop Over Focusing On Tiny SEO Metrics
John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.
Source:
Search Engine Roundtable
Google March 2025 Core Update Volatility Hits Hard March 20th – Maybe
As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before. And while many sites were hit super hard in the early days, the net of this update didn’t seem as wide as other core updates. Now, I am seeing the third-party tracking tools explode this morning – but is it a tool issue or real core update volatility being detected?
Source:
Search Engine Roundtable
Video: Google Core Updates, AI Search Leak, AI Overviews linking to Google, Assistant To Die, Bing News & More
Google confirmed that the volatility we saw prior to the core update was unrelated to this latest core update. I also posted status updates on the Google March 2025 core update. Google is testing AI Search features beyond the new AI Mode…
Source:
Search Engine Roundtable
SEO Tools and Data Analysis
My Favorite Wayback Machine Alternatives
The best tools for archiving content, diffchecking page versions, and tracking down dead (or deleted) pages.
Source:
General SEO – SEO Blog by Ahrefs
Google Search Console API To Support 24-Hour View
Google Search Console’s API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by hour.
Source:
Search Engine Roundtable
Content Marketing and Strategy
How to Create Quality Content (Follow Our 5-Level Framework)
Each level represents a different kind of investment, skill set, and potential impact on your marketing goals.
Beyond Google: How to put a total search strategy together
Boost your search visibility by working on a total search strategy that connects you with audiences on TikTok, Pinterest, Reddit and more.
Source:
Search Engine Land
Career Development and Industry Trends
How Do You Explain the Value of SEO? — Whiteboard Friday
Explore tactics to navigate the challenges of communicating the value of SEO to stakeholders in this episode of Whiteboard Friday. Join Bethan as they talk about how to align SEO metrics with business goals and navigate tough ROI conversations with confidence.
Source:
moz (en-US)
13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)
Learn how to turn your creative marketing ideas into concrete reality with these very fun, very accessible, technical skills for marketers.
Paid Search & Platform Innovations
Paid Search and Advertising
Google adds Search Terms visibility to Performance Max campaigns
Google Performance Max now shows which search terms are triggering ads, allowing negative keywords to be added directly from the Search Terms report.
Source:
Search Engine Land
Search Engine Ads Explained in 10 Minutes (with Expert Tips)
Curious about search ads? This guide breaks down how they work, when they’re worth it, and expert tips to avoid costly mistakes.
6 free Chrome extensions for PPC
Equip your browser with these PPC-focused Chrome extensions to track smarter, tweak faster, and win bigger.
Source:
Search Engine Land
Google Ads Now Lets You Hide All Recommendations
Google Ads now lets you quickly hide all recommendations with the click of a button. Previously you had to hide each recommendation one-by-one, but now you can hide them all with one click.
Source:
Search Engine Roundtable
Job Postings
Job Postings
3/21/2025
SEO Manager ~ Wiz ~ Remote (US)
Come join the company that is reinventing cloud security and empowering businesses to thrive in the cloud. As the fastest-growing startup ever, Wiz is on a mission to help organizations secure cloud environments that will accelerate their businesses. Trusted by security teams all over the world, we have a proven track record of success and a culture that values […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
3/21/2025
SEO Copywriter ~ Shoes For Crews ~ Remote (US)
It’s our people that make Shoes For Crews special! We hire talented people who support our values and provide training and coaching to our crew to meet their career objectives. Our success comes from great team work and exceptional individual effort. We strive to reward collaboration and recognize accomplishments in an environment of mutual support […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
3/21/2025
Sr. SEO Strategist ~ 829 Studios ~ Remote (US)
As a Senior SEO Strategist, you’ll be responsible for managing relationships with high-profile clients, curating unique growth strategies, and executing technical, on-page, and off-page optimizations. An ideal candidate for this role will be expected to be well-versed in various types of comprehensive research, including search and traffic trends, industry and competition analyses, as well as […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
3/21/2025
SEO Specialist (Contractor) ~ Torque ~ $4k/mo. (USD) ~ Remote (UK)
Overview You will be working with an internal team that functions as an SEO helpdesk for a large international client in the hospitality sector with over 120 locations worldwide. The helpdesk receives a wide range of SEO-related requests from internal senior members and locations via email daily, and it is their responsibility to triage, process, […]
Source:
SEO Agency Jobs – SEOjobs.com
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