SEO Daily News Recap for Friday, March 14, 2025

Google to replace Google Assistant with Gemini

This change will roll out to most devices except Android 9 or earlier (and some other devices).

Source:
Search Engine Land

Google shares AI and human evaluating process for policy violations

Google’s ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.

Source:
Search Engine Land

Daily Search Forum Recap: March 14, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google began rolling out the March 2025 core update yesterday…

Source:
Search Engine Roundtable

Google AI Overviews Local Pack

Google is once again showing a local pack in the AI Overviews, formerly known as SGE (Search Generative Experience). Google removed the local pack from those AI Overviews back in September 2023 after having a 5 pack during the early months of SGE. Now, I am seeing them return.

Source:
Search Engine Roundtable

Microsoft Bing Testing New Copilot Answer Interface

Microsoft is testing a new Copilot answer interface and layout in the Bing Search results. Instead of the grid/block design, Microsoft is testing a more bullet point design, and when you hover over each answer, you get the sources overlay.

Source:
Search Engine Roundtable

Google Hotel Results Accommodations Carousel

Google is now testing a new accommodations carousel in the search results for hotel-related queries. The new accommodations carousel shows up under the hotel pack.

Source:
Search Engine Roundtable

Google March 2025 Core Update Rolling Out

Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out. Google said this is a regular core update but did make a note about helping surface content from content creators.

Source:
Search Engine Roundtable

Video: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

This week we covered Google’s March 2025 core update being released. Google responded to some complaints or concerns about Google’s new AI Mode. A study showed Google grew 22% over the past year…

Source:
Search Engine Roundtable

Navigating Google’s site reputation abuse policy: What publishers need to know

Google Search Liaison Danny Sullivan addresses concerns around freelance writers, writing teams, manual actions, and more.

Source:
Search Engine Land

Robots refresher — page-level granularity  |  Google Search Central Blog  |  Google for Developers

No Description Available

Source:
Google Search Central Blog

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

AI marketing tools help marketers listen, analyze, research, design—and that’s just the start. Here are the ones we have our eye on in 2025.

Source:
General SEO – SEO Blog by Ahrefs

4 Essential Strategies for Navigating SEO in the AI Search Era

We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers not just adapt, but thrive in this dynamic landscape. As AI-driven experiences become integrated into search engines like Google and Bing, and AI-first search engines like ChatGPT Search and DeepSeek gain momentum, the question on every marketer’s mind is clear: How do we optimize for AI search without abandoning everything we know about SEO?

Source:
BrightEdge blogs

How to make engaging long-form YouTube videos

Not everything fits in 60 seconds. Learn how to make compelling long-form videos and video podcasts that drive engagement and visibility.

Source:
Search Engine Land

Google’s Demand Gen upgrade: Key changes and success strategies

From smarter prospecting and remarketing to new ad formats, here’s what you need to know about Google’s evolving Demand Gen campaigns.

Source:
Search Engine Land

Google Ads WhatsApp Messaging For Performance Max Campaigns

Google Ads now allows some advertisers to do messages, like add WhatsApp numbers, to their Performance Max campaigns. Previously, Google Ads added messaging for WhatsApp about a year ago, but not it is also available for PMax campaigns.

Source:
Search Engine Roundtable

SEO Program Coordinator (Contract) ~ Torque ~ $4k/mo. ~ Remote (UK)

Reporting directly to the SEO program manager, you will project manage tasks for a large international client in the hospitality sector with over 120 locations worldwide. Our team coordinates a wide range of SEO-related requests from internal senior members and locations daily. You will be responsible for managing and coordinating tasks resulting from locations’ requests, […]

Source:
SEO Agency Jobs – SEOjobs.com

Head of SEO ~ Finance of America ~ $123-154.5k ~ Remote (US)

Purpose of Role Responsible for leading search engine optimization efforts, driving the growth of organic traffic, implementing best SEO practices, ensuring a data-driven approach to optimization, and developing strategies to improve the visibility and ranking of our website across major search engines. Works closely with the content, UX, analytics, product and development teams to create […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Writer & Strategist ~ PetLab Co. ~ $50-60k ~ Remote (US)

Description SEO Writer & Strategist – Hybrid, or Remote in US Salary: Salary: 50k to 60k USD plus bonus About PetLab Co PetLab Co. is the world leader in the DTC pet supplement market with 50%+ market share, 9-figure revenue, and a profitable, rapidly growing global presence. We are on a mission to transform pet […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Manager ~ DeVry University ~ $95-115k ~ Remote (US)

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces. Our colleague experience is an area of obsessive focus. At […]

Source:
In-house SEO jobs – SEOjobs.com

SEO Copywriter (Contract) ~ Simplistic ~ $65-85k ~ Remote (US)

For remote roles based inside of the United States can sit in any of the following 20 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, UT, and VA. Please only apply if you are able to live and work full-time in one of the […]

Source:
SEO Contractor Jobs – SEOjobs.com