SEO Daily News Recap for Friday, February 21, 2025

Bing Copilot AI Answers With Tabbed Carousel
Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.

Google faces EU charges over search bias
The EU’s charges against Google for search bias under the DMA could reshape online competition, impacting the future of search marketing.

SEO & Web Marketing Lead ~ Steadily ~ $150k ~ Hybrid (Austin, US)
Steadily is an insurance technology company that specializes in rental property insurance for landlords. We’re four years old, just over 160 people, manage $20B in risk, and are intent on becoming the world’s best and largest insurer of rental properties. We exist to deliver fast, affordable insurance and to pay claims quickly and fairly. To […]

Technical SEO Manager ~ Square ~ $89.4-167.5k ~ Remote (US/CAN)
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together. So we expanded into software and started building integrated, omnichannel solutions – […]

SEO Manager ~ Eight Oh Two Mktg. ~ $60k ~ Remote (US)
Join Our Team as an SEO Manager: Drive Organic Growth and Client Success! Are you passionate about driving organic growth and achieving client success? We’re seeking a dynamic SEO Manager to lead the planning, implementation, and management of SEO strategies for multiple clients. In this role, you’ll establish robust client relationships, collaborate with internal teams, […]

SEO Manager ~ Canyon Ranch ~ Remote (US)
Overview Canyon Ranch guides the pursuit of wellbeing on a path through immersive destinations to a lifetime of proven answers. We inspire your well way of life through Integral Answers, Personal Guidance, Lifetime Impact and Evidence-based Progress. The Search Engine Optimization (SEO) Manager will play a critical role in driving organic search performance across Canyon […]

7 video optimization tips to boost your organic reach in 2025
Don’t just create videos. Optimize them for better rankings, engagement, and multi-platform visibility in 2025.

Google Ads to remove parked domain placements by default
Google will automatically opt out all advertiser accounts from showing ads on parked domains, reversing its previous default opt-in approach.

Is AI making PPC marketers better or worse?
Have you switched to the new PPC mindset? PPC experts discuss when AI should be used but also when human intervention is still needed.

Google Sponsored Ads For People Also Consider
Last week, Shameem Adhikarath spotted a sponsored label on top of the "People also consider" box within the Google Search results. I figured it was a bug with ads not loading but then Shay Harel spotted the same thing a week later. Is this another bug or is this a new ad unit?

Google Ads To Stop Showing Your Ads On Parked Domains By Default
Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains.

Google Hotel Results With Book With Official Site Box
Google is testing a new box that highlights that you can book the hotel at the official site, the hotel’s direct website. This does not look like a sponsored result, but just a way to highlight the official website of the hotel.

Google Response Search Ads (RSAs) May Show Second Headline In Sitelinks
Google posted a new Google Ads update for Response search ads (RSAs) where up to two RSA headlines can serve in the space that previously only sitelinks were eligible for when Google’s system predicted they would improve performance.

9 essential geotargeting tactics for Google Ads
Here’s how to move beyond basic location settings and implement advanced targeting for smarter Google Ads campaigns.

Daily Search Forum Recap: February 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads RSAs may now show a secondary headline in your sitelinks. Google Ads will stop showing ads on parked domains by default. Google may be testing sponsored people also consider results. Google hotel results has a new user interface test. Bing Copilot AI answers with tabbed carousels. And I posted my weekly video today…

SEO Daily News Recaps for Thursday, February 20, 2025 – SEO Headlines & Articles
SEO Daily News Recap for Thursday, February 20, 2025 Google Lens AI Overviews & iOS App Search Screen Google announced a couple new Google Lens features; (1) they are expanding how AI Overviews show on Google Lens results and (2) Chrome and Google’s iOS app now let you search your screen with Google Lens. AI

Video: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More
We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack…

How to Analyze Behavioral Data for Search — Whiteboard Friday
Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.
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