White House Close to Announcing Deal to Keep TikTok in America

An announcement could come at any time…

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Social Media Today – Latest News

Google Local Service Ads Advertisers Console Down

Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.

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Search Engine Roundtable

Google AI Overviews spiked during March 2025 core update

More queries in the entertainment, restaurants, and travel industries are triggering Google’s AI Overviews since the core update.

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Search Engine Land

Google Says We Don’t Have A Brand-Ranking System

Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, "but no, we don’t have a brand-ranking system."

Source:
Search Engine Roundtable

Daily Search Forum Recap: April 2, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google clarified again that it does not have a system to rank brands better or worse. Google’s local Q&A feature seemed to disappear. Microsoft Advertising announced a bunch of new features. Microosft seems to be rolling out its own AI Mode, Bing Copilot AI Search. Google is testing indented vertical bars by titles and descriptions.

Search Engine Roundtable Stories:

Google: We Don't Have A Brand-Ranking System But…..

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Search Engine Roundtable

Google Testing Indent Vertical Bars By Title & Descriptions Of Search Results

Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search results, but Google decided to test it.

Source:
Search Engine Roundtable

Robots.txt and SEO: What you need to know in 2025

From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.

Source:
Search Engine Land

How To Find A Competitor’s Keywords — Next Level

Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.

Source:
moz (en-US)

Google working on restoring Local Service Ads advertiser console

Advertisers have been complaining all day about being unable to manage their LSAs.

Source:
Search Engine Land

Google Local Questions & Answers Feature Disappears

It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.

Source:
Search Engine Roundtable

The impact of ChatGPT and generative AI on search

Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.

Source:
Search Engine Land

Meta Outlines Open Source Contributions in 2024 [Infographic]

A full listing of Meta’s contributions, especially on AI development.

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Social Media Today – Latest News

Microsoft Rolls Out Bing Copilot Search

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest.

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Search Engine Roundtable

Report Looks at Consumer Expectations of Brands on Social in 2025

Some pointers for your social media marketing strategy.

Source:
Social Media Today – Latest News

Meta Announces New Partnership with UFC

The partnership will see UFC share more exclusive content in Meta’s apps.

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Social Media Today – Latest News

TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App

Vintage sneakers are a significant trend in the app.

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Social Media Today – Latest News

Amazon Makes Last Minute Bid for TikTok US

Could Amazon expand its empire via the video app?

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Social Media Today – Latest News

Amazon makes surprise bid for TikTok ahead of U.S. ban deadline

Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously.

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Search Engine Land

Europe’s fastest growing startup?

Lovable’s path to $30M ARR in 4 months

Source:
Kyle Poyar’s Growth Unhinged

LLMs are driving referral traffic – but what about engagement?

AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.

Source:
Search Engine Land

Snapchat Launches Expanded Agency Partner Program

A new program that’ll enable agencies to showcase their Snap ads knowledge.

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Social Media Today – Latest News

Google Ads Display Keywords: Everything you need to know

Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.

Source:
Search Engine Land

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & More

Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.

Source:
Search Engine Roundtable

SEO Marketing Manager ~ Figma ~ $102-238k ~ Remote (US)

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process […]

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In-house SEO jobs – SEOjobs.com

Global SEO Manager ~ OKX ~ Remote (UK)

Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large […]

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In-house SEO jobs – SEOjobs.com

SEO Content Marketing Specialist ~ Eclipse Advantage ~ $108k ~ Remote (US)

Description Are you a digital marketing pro who thrives on creating website content, email campaigns, and social media communications? Do you love creating seamless, engaging experiences that connect with diverse audiences? If so, Eclipse Advantage wants you on our team! As our Content Marketing Specialist, you’ll take the lead in developing and optimizing our digital […]

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SEO Agency Jobs – SEOjobs.com

SEO Account Manager ~ accelerate agency ~ £35-45k ~ Remote (UK)

About Us accelerate agency specialises in SaaS SEO fueled by a combination of human expertise, data analysis, and automation. Our skills lie in the strategic use of content, SEO, large-scale outreach and link building to get our clients organic results that match paid performance channels. We’re about finding the leanest, most efficient and effective routes […]

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SEO Agency Jobs – SEOjobs.com