Organic SEO & Search News

5 key reasons SEO efforts fall short of business expectations – From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.

SEO VS GEO: Optimizing for Traditional vs AI Search – International SEO Consultant, Aleyda Solis, compares AI Search vs traditional search results optimization, delving into search behavior, areas of optimization, KPIs, and goals to achieve.

Google Analytics rolls out Generated Insights feature – Google’s new feature helps decode data fluctuations, enabling faster ad campaign adjustments and smarter budget decisions.

Paid Search & Platform Innovations

Microsoft officially launches Copilot Search in Bing – The new way to see curated answers in Bing Search is now live after testing for a couple of months.

Google Demand Gen ads now feature landing page screenshots – Landing page previews added to Demand Gen campaigns boost engagement by providing a visual preview before clicking.

Google To Subscribe To Your Emails For Google Merchant Center – Google will use content from your email campaigns to enhance Google Search, Shopping, and Maps results.

General Digital Marketing

Trump Extends US TikTok Sell-Off Deadline Once Again – TikTok now has until June to work out a sell-off deal, allowing U.S. brands and businesses to continue marketing on the platform.

Apple’s Preference Ranking Guidelines Leaked – Leaked document reveals Apple’s scoring system for AI-generated responses, assessing harmfulness, truthfulness, satisfaction, and more.

Google Responds To Comprehensive Performance Max Report – Mike Ryan’s detailed report on Google Ads Performance Max campaigns prompts a response from Google’s Ginny Marvin, addressing concerns raised in the report.