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Search behavior, decoded: What platform preference really tells us
Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.
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4 ways to connect your ads data to generative AI for smarter PPC
LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.
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Global SEO Specialist (Contractor) ~ Acorns ~ $40-45/hr. ~ Remote (US)
At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing. How do we accomplish our mission? Our values. Lead With Heart – With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility Make Bold Decisions…
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Principal SEO ~ Blexr ~ £84-92k ~ Remote (UK)
⭐ Who we are – Blexr is the pinnacle of lead generation in iGaming. We’re all about fostering connections that matter. Since the company’s start in 2015, we’ve been on a quest to build leading marketing products. Our story is one of many successes and a few useful failures, through which we’ve grown wiser and…
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Senior SEO Consultant ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)
As a Senior SEO Consultant at SALT.agency, you will lead and deliver high-impact technical and strategic SEO solutions for key clients across diverse industries. You will play a critical role in shaping campaign strategies and complex technical projects while mentoring team members and driving measurable results that align with client goals. Additionally, you’ll support business…
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Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices
A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google’s business broken up.
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AI Overviews Reduce Clicks by 34.5%
Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.
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Daily Search Forum Recap: April 17, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed nothing with international SEO is changing with the ccTLD Google Search changes. Google Ads API version 19.1 is out. Google AI Mode may get a direct…
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Google Ads Personalized Ad Boost Emails
Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, “Your step-by-step guide to boost ads performance.”
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Google Ads API Version 19.1 Now Out
Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.
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Google Says Nothing Has Changed With International SEO
As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said “it won’t affect the way Search works.” Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement – it has not.
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Google Adds Video Player To Shopping / E-Commerce Card
Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block.
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Google AI Mode May Get Direct Query Method
While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.
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MozCon Early Bird Tickets Are Live: Only 200 Available!
Ever felt priced out of MozCon or too far to attend? Early Bird tickets are live for new London and NYC events—grab yours now and learn SEO that actually works.
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Threads Maintains Growth Momentum, as X and Bluesky See Slower Take-Up
Which of the real-time social media apps is going to win out in the long run?
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Instagram Tests New Sorting Filters for Your Reels Feed
Some new ways to find the most recent and relevant Reels clips.
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Instagram Tests New Sorting Filters for Reels Feed
Some new ways to find the most recent and relevant Reels clips.
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Apple rebrands Search Ads as Apple Ads
Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.
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TikTok Ads introduces new exclusion lists
You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.
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Senior Technical SEO Specialist ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)
As a Senior Technical SEO Specialist at SALT.agency, you will take a leadership role in delivering advanced technical SEO solutions for a diverse portfolio of high-profile clients. You’ll spearhead large-scale projects, solve unique complex technical challenges, and shape strategies that drive measurable results. Acting as a technical expert and mentor, you’ll collaborate with teams to…
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SEO Lead ~ SALT.agency ~ £46.5k+ ~ Remote (EU)
As an SEO Lead at SALT.agency, you will plan, execute, and manage high-impact SEO growth campaigns for a portfolio of high-value clients. Combining strategic insight with leadership skills, you will uphold quality standards, mentor team members, and drive innovation to deliver measurable results. You will also support the Head of SEO Client Delivery in achieving…
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Meta Shares Tips on How to Maximize Click-to-Message Ads
Some pointers for your click-to-message promotions.
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Meta Adds AI Prompts for VR Horizon Worlds Creation
Meta’s metaverse plans are still on track, despite it tempering references to the project.
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xAI Launches ‘Grok Studio’ Advanced AI Project Tool
A new advance for X’s generative AI tools.
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Google hit with $6.6 billion lawsuit over search dominance
The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.
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TikTok Adds Community Notes to Complement Fact-Checking
TikTok becomes the latest social app to implement crowd-sourced fact-checking.
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Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024
Google’s annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.
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Google Ads made simple: Leveraging engaged audiences
Learn how you can use Google-engaged audiences for remarketing to users who’ve already interacted with their brand across Google platforms.
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CPC inflation: How fast are Google Ads costs rising?
CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.
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SEO Lead ~ Huge ~ $110-125k ~ Remote (US)
Location: This position is remote within the United States. We are looking for a SEO expert to join our team. Do you have a deep understanding of how content, content strategy, and SEO intersect? Are you an inspirational leader who enjoys mentoring junior-level staff? Have you got a knack for spotting ways to break through…
