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Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
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Daily Search Forum Recap: April 14, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google launched a new ad strength best practices guidelines document. Google Search is testing an “Ask a follow up” feature. Google has product carousel recommended by articles sections….
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Google Ad Strength Guide Best Practices
Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.
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Google Search Ask A Follow-Up
Google is testing yet another search feature that generates new queries on Google Search. This one is named “Ask a follow-up” and they are sported with the Gemini stars next to them.
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Microsoft Bing Tests Dark Gray Backgrounds For Favicons
Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.
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Google Product Carousel Recommended By
Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles.
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Bing Related Searches With Trending Icon
Microsoft is testing trending icons on Bing Search’s related searches section. We’ve seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing them on the related searches feature.
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Programming Note: Offline For Passover 5785
This is a programming note that I am completely offline for the Passover holiday today. In fact, this post was pre-written and scheduled to be posted today – so you know I am offline. Passover is/was Sunday and Monday, April 13th and 14th. Any stories published here will be scheduled and written beforehand and not…
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LinkedIn Launches New Mini-Site of Posting Tips
New tips for your LinkedIn content approach.
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Messenger Increases File Size Sharing to 100MB
Now you can send much larger files within Messenger chats.
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FTC Antitrust Case Against Meta Heads to Trial This Week
If the FTC wins, it’ll have major ramifications for the entire social media industry.
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Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences
New insights on how to maximize your connection with Gen Z consumers.
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How Elon Musk is Using His Political Influence to Secure the Future of X
Elon’s upgraded political clout has enabled him to set new foundations for X.
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SEO Strategist ~ MCD Partners ~ $66-72k ~ Remote (US)
MCD Partners is looking for an experienced SEO Strategist to lead and shape our growing SEO offering. As we expand our performance marketing capabilities, we’re seeking someone who can not only execute best-in-class SEO strategies, but also help define the future of search at our agency. If you’re passionate about driving measurable growth through organic…
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Everyone’s an engineer now: Inside v0’s mission to create a hundred million builders | Guillermo Rauch (founder & CEO of Vercel, creators of v0 and Next.js)
How AI is reshaping building—v0, exposure hours, taste, and the future of coding with Guillermo Rauch
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SEO Content Strategist (FTC) ~ Findmypast ~ Remote (UK)
Find your magic with us Connecting people to their family stories is special. We’re proud to deliver these magic moments. Through technology, data and insights, we bring people closer to their past, to benefit their future. We’re a fast-growing team of motivated individuals, and we’re passionate about delivering our product. We dedicate our time to…
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SEO Lead ~ AAA ~ $83-100k ~ Remote (US)
I. Position Description Primary Duties and Responsibilities (details of the basic job functions): The Auto Club Group is seeking a prospective SEO Lead who will serve as a member of the e-Commerce team to increase visibility and organic rankings of digital content across the major website search engines. This position provides guidance and strategic direction…
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SEO Daily News Recaps for Friday, April 11, 2025
SEO Daily News Recap for Friday, April 11, 2025 Organic SEO & Search News Google Expands Feature Availability For Structured Data Carousels (beta) – Google has expanded where the Structured data carousels (beta) search feature works and for what types of queries. Now available for various types of queries in all European Economic Area (EEA)…
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B2B SEO Manager ~ CookUnity ~ $75-80k ~ Remote (US)
About CookUnity Food has lost its soul to modern convenience. And with it, has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 35 million meals a year from the…
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Sr. SEO Manager ~ Blue Tree Digital ~ Remote (UK)
About the Company: Blue Tree Digital is a growing digital marketing agency specializing in SEO, content marketing, and lead generation strategies. As a small but dynamic team, we take pride in our collaborative, hands-on work culture, where every team member plays a crucial role in driving success. Operating in a remote environment, we prioritize accountability,…
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SEO Consultant & Sales Rep ~ SEO Sherpa ~ Remote (US)
Description We seek the Search Engine Optimization (SEO) consultant “MVP” to join our sales team. In this role, you’ll serve as the face of SEO Sherpa to new sales inquiries, taking them from warm leads to closed deals. You will guide prospects through our process, explaining each step in plain-speak. You will adopt a consultative…
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Daily Search Forum Recap: April 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has officially made AI Overviews text link back to more Google Search results, no, I am not joking. Microsoft Bing is testing the same thing with their…
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Video: Google Ranking Movement, Discover On Desktop, Linking To Self, Google Ads, Maps Bing & Apple News
This week, we covered yet again some more Google search ranking volatility. Google Discover will be coming to the desktop version of Google’s homepage. Google Search Analytics API now shows hourly data for the past ten…
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Microsoft Bing Answer Snippets Also Linking To More Bing Queries
Recently, I’ve been complaining that Google is linking many of its search features back to more search results, this is also includes the AI Overviews. Well, Bing Search is also doing this for some of their AI-based answer snippets.
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Google AI Overviews Officially Can Link To More Google Search Results
A month ago, we reported that Google was testing linking words in the AI Overviews back to its own search results. We felt this set a horrible message but hey, Google did not, instead, Google made it an official feature of AI Overviews because it helps “people more easily explore topics and discover relevant websites,”…
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Google Ads More Button Overlays More Products
Google is testing a new ad format that overlays more product ads when you click on a “more” button. This is different from expanding a product carousel, in that this overlays on top of the current search results interface.
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Google To Drop Reviews On Schools
Google will stop showing reviews and ratings on school listings in Google Search and Google Maps. Google Business Profiles said, “Starting April 30, 2025, your school’s associated Business Profile will no longer allow reviews and ratings.”
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How Google Search Processes Your Feedback Submission
Google Search representatives often tell us to use the feedback link when we see something that is off or needs improvement with Google Search. Well, what happens when you use that feedback link?
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Google Expands Feature Availability For Structured Data Carousels (beta)
Google has expanded where the Structured data carousels (beta) search feature works and for what types of queries. When it first launched, about a year ago, it was available for flights queries in Germany, France, Czechia, and the UK. Now it is available for queries related to ground transportation, hotels, vacation rentals, local business, and…
