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Threads May Soon Let You Add Multiple Links to Your Profile
Another way to drive traffic from Threads?
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Report Looks at LinkedIn Performance Benchmarks for 2025
New insights into LinkedIn company page performance.
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How AI-powered search is reshaping SEO (and what to do about it)
From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.
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Instagram Chief Answers Key Creator Questions on How to Grow Your Profile in 2025
Some interesting insights from IG chief Adam Mosseri.
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YouTube Adds New AI Music Elements, New ID Confirmation Options
Now you can use AI to generate audio tracks for your videos in-stream.
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Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook
The new settings will provide enhanced protections for millions of teen users.
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5 Smart Ways to Spy On Your Competitors’ Ads
Think spying on competitors’ ads means copying them? Think again. These 5 clever strategies reveal what’s working so you can outsmart, not imitate.
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Snapchat Launches Sponsored AI Lenses To Help Brands Enhance Engagement
A new way for brands to tap into Snap’s popular Lens tools.
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![When Links Go Wrong: Why News and Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-3868.jpg)
When Links Go Wrong: Why News and Media Publishers Need To Embrace Earned Links And Ditch Nofollow [Publisher FAQs]
Glenn Gabe covers why news and media publishers should link normally to third-party sites when those sites truly earned those links (and why they should ditch using nofollow in those situations).
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Google vision match vs. traditional search: Early insights on AI shopping tool
Odd results, big price gaps. This early look into Google’s AI shopping tool shows both the promise and the problems.
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Beyond vibe checks: A PM’s complete guide to evals
How to master the emerging skill that can make or break an AI product
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SEO & Content Marketing Specialist ~ SMG ~ Remote (UK)
Content Marketing Specialist Are you at the cutting-edge of content, marketing, social media and brands? Are you interested in technology, with your finger on the pulse of current affairs and trends? As SMG’s Content Marketing Specialist, you will support all content and marketing output with a focus on brand awareness, lead-gen and customer engagement. This…
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SEO Link-Building Specialist (PTC) ~ The Motley Fool ~ $40-50/hr. ~ Remote (US)
The Motley Fool is looking for a highly skilled freelance digital marketing contractor with subject matter expertise in link building campaigns. We’re anticipating 20 hours per week (depending on the freelancer’s schedule) for at least 6 months. This role is flexible and 100% remote, however, applicants must reside in the United States for consideration. Who…
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SEO Manager ~ Babbel ~ $90-110k ~ Hybrid (New York, US)
About Babbel Babbel is the top-selling language learning platform globally. We are driven by our purpose of creating mutual understanding through language. Through the Babbel app, Babbel Live classes, Babbel podcasts, and Babbel for Business products, we provide learners with the most effective solutions, enabling them to communicate in real-life scenarios with real people. The…
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SEO/UX Product Manager ~ RVO Health ~ $80-105k ~ Remote (US)
AT A GLANCE Healthline, the leading source of health and wellness information, is seeking a Product Manager to transform our search content experience and global UX. In this role, you will own strategic initiatives focused on dramatically improving organic search performance, deepening user engagement, and evolving our site into a seamless user experience that supports…
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How Keywords Drive Helpful Content
Keywords no longer guarantee traffic, but they do reveal prospects’ needs.
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Your 2025 playbook for AI-powered cross-channel brand visibility
Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.
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Google Search Console updates its Merchant opportunities report
This was previously named the Search Console Shopping tab listings report.
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Daily Search Forum Recap: April 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode now supports images as part of your questions. Google Maps shared how it used AI / Gemini to block and remove tons of spam…
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Google AI Mode Gains Search With Image Multimodal Capabilities
Google announced that AI Mode now lets you search by uploading a photo or image from your device. Before the new AI Mode only allowed you to search with text, but now, like you can with other Google Search features, you can use multimodal capabilities in Lens with AI Mode.
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Google Search Things To Know Also Linking Back To More Search Results
Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive growth in search results (artificially inflated?) and while supposedly prioritizing traffic to publishers (made up also?).
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Google Maps Blocked 240 Million Fake Reviews, 70 Million Edits, 12 Million Fake Listings & More
Google released its annual metrics on how well it did with fighting spam on Google Maps. In short, Google said it blocked or removed more than 240 million policy-violating reviews, blocked or removed more than 70 million policy-violating edits, removed or blocked more than 12 million fake Business Profiles and placed posting restrictions on more…
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Demand-Creation vs. Demand-Converting Marketing – SparkToro
One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this
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Google Ads Clarifies Its Suspension Policies
Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples provided in these policies.
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Google Search Showing More AI Overviews
Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.
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Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)
Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about payments methods and store ratings, Google said.
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How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
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SEO – Strategist – The SEOFOMO Hub
The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to…
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Instagram Launches Monthly Performance Recap and Recommendations
The new overview will provide insights and recommendations to help in your IG growth efforts.
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Instagram Tests Lockable Posts to Enhance Engagement
A new way to drive engagement on IG?
