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Google officially rolls out links in AI Overviews to its own search results
After testing this for a month, Google officially rolled out this method to help searchers explore more topics.
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Uber Advertising partners with Instacart to expand CPG reach
The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.
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Marin Software plans to shut down after years of decline
Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.
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Reddit Adds Partner Collaboration Within its Ads Manager Platform
A new way to build collaborative Reddit ads campaigns.
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WhatsApp Outlines Latest Updates, Including Group Chat Indicators, Document Scanning, and More
An overview of the latest, smaller tweaks and updates from WhatsApp.
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Google Performance Max gets new customer goals, image controls
Google’s PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.
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Canva Adds LinkedIn Video Creation Templates
An easier way to create more engaging video content in the app.
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Snapchat Will Now Enable Brands to Sponsor its Creator Education Events
The option will provide more ways for brands to connect with Snap creators.
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Snapchat Shares Research into Travel Purchase Influences
New data on what’s driving travel purchase decisions ahead of the summer season.
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Study Looks at Public Opinion on the Use of AI Chatbots as Romantic Partners
The data shows that there’s a level of concern about AI bots as romantic companions.
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5 AI Insights from Google Search Central Live in Madrid on April 9, 2025
I want to highlight here the top AI and “state and future of search” insights, answers and tips provided by Google in the Search Central Live Event in Madrid.
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A testing primer for B2B paid social creative optimization
Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.
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SEO & Marketing Specialist ~ CFIB ~ $65-70k (CAD) ~ Remote (CAN)
We are looking for a Digital Marketing Specialist – Remote! Are you an innovative thinker, eager to test new ideas and bring them to life? Do you want to work for an organization that believes in people’s potential? At CFIB, your work supports small businesses in your community and across the country. You’ll have a…
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SEO Director ~ Ziff Davis ~ Remote (US)
Position at Ziff Davis Shopping Director, SEO Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brand in…
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SEO & AI Optimization Generalist ~ Tailscale ~ $95-119k ~ Remote (US)
About Tailscale Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices, no matter where they are. From hobbyists to multinational corporations, teams of every size use Tailscale each day to protect their networks, share access to internal tools, and more. We’re building a future…
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Google’s AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers
Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.
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OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil (CPO at OpenAI, ex-Instagram, Twitter)
OpenAI’s CPO, Kevin Weil, on the new must-have PM skill, vibe coding, moats, and more
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Beyond tagging: High-value GenAI use cases for DAM
DAM + generative AI = A new paradigm for creatives and martech leaders.
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Daily Search Forum Recap: April 10, 2025
Here is a recap of what happened in the search forums today…
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Google Search Ranking Volatility Hits April 9th & 10th
It’s been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing the third-party tracking tools showing volatility and I am also seeing a spike in some of the chatter within the SEO community.
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Google Ads Performance Max Campaigns Get Customer Lifecycle Goals & Image Controls
Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.
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Google More From Retailer Expandable Product Carousel
Google Search is testing a new expandable carousel that says “more from” a specific retailer. When it loads, it loads more products in a carousel beneath the search result snippet from that retailer.
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Google Letting Merchants Manage Brand Profile Content
Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.
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Google Search Analytics API Gets Hourly Data For 10 Days
Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data for the past 10 days, not the initial 8 days that Google promised us.
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Google Testing Anchor Text & URL Base Links In AI Mode
Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.
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X Tests Expanded DM Functionality, Including Full Encryption and File Sharing
X is looking to move forward with its revamp of in-app messaging.
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26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
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X Announces NBA Portal Ahead to Encourage Sports Engagement
Sports are the most discussed topic on X.
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TikTok Launches Expanded Creator Incentive Program to Fend Off Advances From Instagram
As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.
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Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
