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X Tests Expanded DM Functionality, Including Full Encryption and File Sharing
X is looking to move forward with its revamp of in-app messaging.
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26 A/B testing ideas to increase click-through rates and boost conversions
From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.
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X Announces NBA Portal Ahead to Encourage Sports Engagement
Sports are the most discussed topic on X.
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TikTok Launches Expanded Creator Incentive Program to Fend Off Advances From Instagram
As Meta comes for TikTok stars, the platform is offering new incentives to keep them around.
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Google quality raters now assess whether content is AI-generated
Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.
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YouTube Announces Support for New Push to Combat AI Deepfakes
YouTube’s announced its support for the NO FAKES Act.
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YouTube Shares Tips on How to Create Engaging Shorts
Some tips to help you tap into the growth of YouTube Shorts.
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LinkedIn Shares Video Creation Tips to Maximize Engagement
Some pointers from LinkedIn on how to create standout vide content.
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Snapchat Shares New Data on How Happiness Drives Snap Ads Response
Snapchat’s latest report looks at how joy can be a driver of Snap campaign resonance.
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Google Search Analytics API gains hourly break down for past 10 days
Initially we were expecting 8 days of data, but Google gave us 2 more days of hourly data for the performance reports API.
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Google Ads Sitelink Assets: Everything you need to know
Learn all about Sitelinks – what they are, how they differ from headlines, maximum numbers you can use across different devices, and more.
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Google to expand Discover to Google’s desktop homepage
Google has been testing this for years, but kicked up its testing over the past several days.
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3 ways to optimize for AI search bots
Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.
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Contract Full Stack SEO Manager ~ GreenPal ~ 8-10k/m ~ Remote (US)
Company: GreenPalLocation: Remote (U.S. Based Preferred)Type: Full-Time | Competitive Salary + Performance Bonuses GreenPal is building the future of local lawn care. We’ve connected over 300,000 homeowners with reliable lawn pros in their neighborhoods—and we’re just getting started. Now we’re looking for a Full Stack SEO Manager to own our inbound traffic strategy and help…
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SEO Content Engineer ~ AirOps ~ Hybrid, NY or CA (US)
About AirOps Today thousands of leading brands and agencies use AirOps to win the battle for attention with content that both humans and agents love. We’re building the platform and profession that will empower a million marketers to become modern leaders — not spectators — as AI reshapes how brands reach their audiences. We’re backed…
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SEO Director ~ FICO ~ $110-172k ~ Remote (US)
FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential! The Opportunity “If you are passionate about driving organic growth and making a real impact by elevating our brand and engaging our audience we want to hear…
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SEO Copywriter ~ Spinutech ~ Remote (US)
Description Spinutech is seeking a skilled Copywriter who also has basic knowledge of SEO. This position’s primary focus will be dedicated to partnering with the digital web project and marketing teams with the responsibility of creating unique content for SEO clients, assisted by AI. Copywriters must be adept and proficient writers, who are able to…
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SEO Specialist ~ ARS-Rescue Rooter ~ Remote (US)
Overview The SEO Specialist plays a pivotal role in enhancing the online presence of the organization by driving organic traffic, improving search engine rankings, and maximizing lead generation opportunities. This role is responsible for designing, implementing, and continuously refining comprehensive SEO strategies aimed at increasing visibility and engagement across various digital platforms. Key responsibilities include…
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Personal SEO: How to get found and stand out
Take control of your online presence with personal SEO strategies that help you get noticed by employers, partners, and clients.
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A new framework for AI agent pricing
Analyzing patterns from 60+ AI agent companies
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Daily Search Forum Recap: April 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads has ongoing efforts to improve its lously support features for advertisers. Google Discover will be coming to desktop. Google Knowledge Panels has AI Overviews that now…
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Google Discover To Come To Desktop
We’ve seen Google test showing Google Discover on the desktop home page for years now but Google has now confirmed it will be bringing Discover to its desktop Google.com home page in the future. When that will happen exactly, I don’t know, but Google did announce it at the Search Central Live event in Madrid…
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Google Business Profiles API Showing Driving Request For Service Area Businesses
I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those addresses are hidden in Google Search and Google Maps – so how does anyone trigger driving directions to that business?
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Google Business Profiles Messaging Clicks Report
Google seems to be rolling out a new metric in the Google Business Profiles performance report for “messaging clicks.” This was a feature we had in the old Google My Business reports in 2020 but it went away. But now it seems to be returning.
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Google Knowledge Panel AI Overview Shows References
Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.
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Google Ads Has Ongoing Efforts To Improve Advertiser Experiences
Ginny Marvin, Google’s Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. “There are ongoing efforts to improve experiences and outcomes for the millions of businesses and agencies around the globe that use Google Ads,” Ginny Marvin wrote on X.
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Google AdSense Rewarded Ads Beta
Google AdSense has a new version of rewarded ads – not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.
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Google Updates Some Merchant Center Product Specifications
Google has made a number of updates to its Merchant Center product data specifications, including some that went into effect on April 8th and some that will go into effect on July 1, 2025.
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How to Find (Not Guess) Your Target Audience: A Data-Driven Approach – SparkToro
We all know what a target audience is. Or at least we think we do. We’ve written “target audience” in strategy documents and nodded along in meetings when
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Meta’s Looking to Scoop Up TikTok Creators Amid Ongoing Uncertainty
Meta’s trying to appeal to TikTok creators from a couple of different angles.
