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Google Letting Merchants Manage Brand Profile Content

Article Website:
Search Engine Roundtable
Article Author:
barry@rustybrick.com (Barry Schwartz)
Article URL:
https://www.seroundtable.com/google-merchants-manage-brand-profile-content-39216.html

Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.