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Demand-Creation vs. Demand-Converting Marketing – SparkToro
One of the fundamental mistakes I see executives and marketing leaders make over and over is investing in the wrong part of the demand funnel. In this
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Google Ads Clarifies Its Suspension Policies
Google has updated its Google Ads policies around suspensions yesterday. While no changes have been made to enforcement of these policies, Google has really updated a lot of the content, and examples provided in these policies.
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Google Search Showing More AI Overviews
Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.
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Google Merchant Opportunities Report (Formerly Shopping Tab Listings Report)
Google announced it has refreshed its Shopping tab listings report which it initially launched in November 2022 and renamed it to the Merchant opportunities report. The refreshed report now includes details about payments methods and store ratings, Google said.
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How to Close the Gap Between SEO Recommendation and Execution
Struggling to turn SEO recommendations into results? Learn how clear communication and smart prioritization can bridge the gap and drive real impact.
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SEO – Strategist – The SEOFOMO Hub
The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to…
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SEO – Strategist – The SEOFOMO Hub
The Company: Postmedia is a Canadian newsmedia company representing more than 130 brands across multiple print, online and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to…
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Instagram Launches Monthly Performance Recap and Recommendations
The new overview will provide insights and recommendations to help in your IG growth efforts.
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Instagram Tests Lockable Posts to Enhance Engagement
A new way to drive engagement on IG?
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The uncontested paid search problem—and what it’s costing you
You may be bidding against yourself on Google—without even knowing it.
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Advertisers pull back from TikTok, boost Meta amid ban uncertainty
TikTok advertising confidence continues to erode. New data shows double-digit CPM declines and significant budget shifts to Meta’s platforms.
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LinkedIn Now Enable Users to Share MP4 Videos in DMs
Now you can share video files via your LinkedIn DMs.
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Community Notes Are Now Appearing in Meta’s Apps
Meta’s shift to Community Notes is now live.
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Google Outlines Evolving AI process in Business Listings, Search, and More
Google’s incorporating AI into more elements.
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Google AI Mode lets you ask questions with images
Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.
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Sports Discussion Is Rising on Threads, Which Could Be an Important Shift
Sports is the most discussed topic on X.
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Google credits Gemini for better detection of fake business reviews and maps spam
Google took down over 240 million policy-violating reviews from 2024, that’s 40% more than the previous year.
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Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
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SEO Manager ~ FEATURE ~ $90-100k ~ Remote (Salt Lake City, US)
Salary Range: $90,000.00 To $100,000.00 Annually JOB DESCRIPTION: Title: SEO Manager Reports To: Director of Ecommerce Location: Salt Lake City, UT Employment Type: Full-Time (Salt Lake City, UT) COMPANY DESCRIPTION: FEATURE has been providing iconic, limited-edition footwear, high-end apparel, and accessories for over a decade. Starting as a small sneaker store in Chinatown near the…
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SEO & Web Strategy Manager ~ TierPoint ~ $83-133k ~ Remote (US)
Overview We are looking for an experienced Search Engine Optimization professional to join the digital marketing team to build a world-class SEO function that will accelerate growth and brand awareness. Responsibilities Build the SEO strategy for TierPoint, including technical optimizations, programs, content strategy, and measurement. Monitor and analyze SEO channel performance and maintain reporting on…
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SEO Content Specialist ~ DICK’s Sporting Goods ~ $47.3-78.9k ~ Remote (US)
At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to…
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Sr. Product Manager ~ Scribd ~ $114.5-217k ~ Remote (US/CAN)
At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. We support a culture where our employees can be real and be bold;…
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SEO Content Specialist (PT) ~ Response Mine Interactive ~ Remote (US)
SEO Content Specialist Role Description While this Position relies on traditional SEO skills to achieve results in the Marketplace, the SEO Specialist will primarily be creating content and working within CMS (WordPress) daily to achieve desired Rankings. The SEO Specialist position is a hands-on role that is also responsible for building SEO strategies, leveraging best…
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Integrating SEO into omnichannel marketing for seamless engagement
Here’s how SEO helps power a customer-first strategy, enhancing visibility and engagement across every touchpoint.
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Daily Search Forum Recap: April 7, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Apple Intelligence raters guidelines seemed to have been leaked. Google Search is testing a video ad format again. Microsoft officially launched its Copilot Search in Bing, what…
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GEO, LLMO, AEO… It’s All Just SEO
Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called “SEO”.
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Apple Intelligence Raters Guidelines Leaked: Preference Ranking Guidelines
On Friday afternoon, Danny Goodwin covered a 170 or so page PDF that Search Engine Land received from an anonymous tip named “Preference Ranking Guidelines.” It looks to me similar to the Google Quality Raters guidelines that continuously leaked until Google began publishing them for all to see.
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Google Search Video Ad Format
Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.
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Microsoft Officially Launches Copilot Search in Bing
After initially going live on Wednesday morning, Microsoft did not officially announce the launch of Copilot Search in Bing until late Friday afternoon. Microsoft said, “Copilot Search seamlessly blends the best of traditional and generative search together to help you find what you need – and meet you where you’re at in your discovery journey.”
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Google Relevant Topics Search Feature
Google has a new search refinement or expansion feature they are titling “Relevant topics.” This reminds me of People also ask, Things to do, and the other ways Google tries to get you to search more after conducting your first search.
