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Google Demand Gen ads now feature landing page screenshots
The addition of landing page previews to Demand Gen campaigns could boost engagement by giving users a visual preview before clicking.
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Google Analytics rolls out Generated Insights feature to decode data fluctuations
Google’s new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.
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Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
The PMax evolution has dominated ecommerce ad spend (peaking at 82% last May) but faces some decline in its piece of the ecommerce pie.
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SEO VS GEO: Optimizing for Traditional vs AI Search – International SEO Consultant, Author & Speaker | Aleyda Solis
What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be also sharing the chart in table format below along with more insights and resources. Stay tuned!
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Microsoft officially launches Copilot Search in Bing
After testing this for a couple of months, the new way to see curated answers in Bing Search is live.
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SEO Executive ~ Yellowball ~ £25-30k ~ Hybrid (London, UK)
Who are we? Yellowball is a leading London-based digital marketing agency specialising in SEO, PPC & website design, partnering with brands and businesses of all shapes and sizes. With passion, creativity, and a sharp commercial focus embedded in everything we do, we’re trusted by organisations everywhere to deliver real impact and results. We love what…
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How to Track and Analyze Your AI Traffic
AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.
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5 key reasons SEO efforts fall short of business expectations
From outdated strategies to siloed reporting, explore why SEO underperforms and how to ensure your efforts translate into business growth.
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Sr. SEO Specialist ~ Kalkomey Enterprises ~ Remote (US)
About Kalkomey Kalkomey Enterprises is the trusted guide to outdoor success. Our platform connects millions of people to the outdoors every year, and we are the leading provider of safety-related education for outdoor recreational activities such as hunting, fishing, boating, snowmobiling, and more in North America. Since our founding in 1995, our industry and product…
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SEO Specialist ~ MaintainX ~ Remote (US/CAN)
MaintainX is the world’s leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 10,000+ businesses including Duracell, Univar Solutions Inc., Titan America, McDonald’s, Brenntag, Cintas, Xylem, and Shell. We’ve raised $104…
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SEO Growth Manager/Specialist ~ Linktree ~ $135-145k ~ Hybrid (Los Angeles, US)
The Role We’re looking for an SEO Growth Manager/Specialist to scale Linktree’s organic presence, optimize for emerging search paradigms (including AI-generated search results, Generative Engine Optimization (GEO), and TikTok SEO), and reduce paid media dependency. You’ll own technical SEO, AI-powered workflows, backlinking strategies, and conversion optimization, ensuring organic search drives meaningful user acquisition. This role…
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How to optimize your company’s Google knowledge panel
Knowledge panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility.
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Daily Search Forum Recap: April 4, 2025
Here is a recap of what happened in the search forums today…
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Video: Google Post Core Volatility, Brand Ranking, Reddit AI Translations & Google Ads Double Serving
This week, we covered some more Google Search ranking volatility, post-core update. I also posted some polls on the Google March 2025 core update. Google said they do not have a brand ranking system. Google is ranking AI-translated Reddit results, like crazy. Google can now also use your email content, not just website content…
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Google Responds To Comprehensive Performance Max Report
Mike Ryan put together the single most comprehensive third-party report on Google Ads Performance Max campaigns. It is free, super detailed, easy to read and chock-full of useful information. And guess what, Google’s Ginny Marvin responded to some of the concerns in the report.
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Bing Testing Ad Labels Not In Blue
Earlier this month we reported that Bing was testing ad labels in blue colors. Well, now I am seeing examples of those ads labels without the blue, but rather normal black text and icons on white backgrounds.
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Google To Subscribe To Your Emails To Grab Content For Google Merchant Center
Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promotions, social media profiles, and others.
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SEO Daily News Recaps for Thursday, April 3, 2025
SEO Daily News Recap for Thursday, April 3, 2025 Organic SEO & Search News Build a smarter SEO content strategy – Align your content with what people are actually searching for. X Shares Notes on Emerging Fashion Trends in the App – Some interesting, and somewhat confusing data from the X team. EU Seeking to…
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Bing Testing Pill Favicon Design & Sitename Changes
Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.
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Microsoft Bing Related Image Search Box
Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that this is a test.
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Build a smarter SEO content strategy
Align your content with what people are actually searching for.
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EU Seeking to Fine X $1 Billion for DSA Violations
This could get very messy for international relations.
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X Shares Notes on Emerging Fashion Trends in the App
Some interesting, and somewhat confusing data from the X team.
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WhatsApp Adds New Ways for Businesses to Send Promotional DMs
New ways for businesses to reconnect with potential customers via DM.
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TikTok Now Enables You to Highlight Comments from Selected Profiles During Live Streams
Another option to stay on top of important interactions during live broadcasts.
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TikTok Adds Alt Text for Still Image Posts
A new addition to help maximize accessibility in the app.
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Google launches automatic marketing content extraction
Google will pull information about promotions and products from merchants’ existing marketing materials to display across Search and beyond.
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How generative information retrieval is reshaping search
Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.
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Meta Shares Insights into its Coming AR Glasses
Meta’s AR glasses are slated for release in 2027.
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TikTok Activates Latest EU Data Center, as EU Authorities Issue New Data Sharing Fine
TikTok’s set to be hit with a $552 million penalty just as it takes its next steps in separating EU user data.
