SEO Daily News Recap for Friday, April 18, 2025
Organic SEO & Search News
Google Discover Full Width Redesign Cropping Publisher Images – Google has been rolling out its new full-width redesign of Google Discover. However, publishers are facing image cropping issues to fit this new width.
Google Says No Positive SEO Effect From .esports TLD – Google’s John Mueller debunks the belief that owning an .esports domain will have a positive SEO impact, stating “There’s no positive SEO effect from a TLD like that.”
Google Made Search Much Faster – Google announces significant speed improvements to Search, as highlighted by Rajan Patel, the VP of Engineering at Google Search.
Paid Search & Platform Innovations
Google Ads Performance Max Age Exclusions Rolling Out – Google Ads introduces age exclusions for Performance Max campaigns. The feature was anticipated and is now being spotted in the Google Ads advertiser console user interface.
Google Merchant Center New Popular Products Report – Google Merchant Center unveils a new popular products report, providing insights into popular products, brands, and top-selling items.
Video: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews – Google faces legal challenges, search volatility, domain changes, safety reports, and AI updates in a recent series of developments.
General Digital Marketing
The ROAS illusion: Rethinking what Google Ads success looks like – A deep dive into reevaluating Google Ads success beyond ROAS to focus on metrics that truly indicate advertising effectiveness and profitability.
The best affiliate networks by need and use case – Explore top affiliate networks tailored for ecommerce, SaaS, lead gen, and enterprise brands, with detailed insights on pros, cons, and real-world applications.
U.S. search ad revenues surged to $102.9 billion in 2024 – Search advertising continues to dominate internet advertising, with revenues growing nearly 16% year on year, reaching a significant $102.9 billion in 2024.
How to Be an Effective SEO Mentor — Whiteboard Friday – Learn about effective mentorship in SEO, with tips on building trust, setting boundaries, and the key qualities of a successful mentor, as discussed in this week’s Whiteboard Friday session.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Google Discover Full Width Redesign Cropping Publisher Images
Google has been rolling out its new full-width redesign of Google Discover. But the issue is that it is taking publishers’ images and cropping them to fit this new width.
Source:
Search Engine Roundtable
Google Says No Positive SEO Effect From .esports TLD
Google’s John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, "There’s no positive SEO effect from a TLD like that."
Source:
Search Engine Roundtable
Google Made Search Much Faster
Google recently said it made Search "much faster," at least that is what Rajan Patel, the VP of Engineering at Google Search said on social. There is a larger blog post that Google wrote up on this, which I initially decided not to cover but I changed my mind.
Source:
Search Engine Roundtable
Video: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews
Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect…
Source:
Search Engine Roundtable
Daily Search Forum Recap: April 18, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google was ruled an illegal monopoly once again…
Source:
Search Engine Roundtable
Career Development and Industry Trends
How to Be an Effective SEO Mentor — Whiteboard Friday
When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations like building trust, setting boundaries, and the qualities that make a great mentor.
Source:
moz (en-US)
E-commerce and Affiliate SEO
Google Merchant Center New Popular Products Report
Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.
Source:
Search Engine Roundtable
The best affiliate networks by need and use case
Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.
Source:
Search Engine Land
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Performance Max Age Exclusions Rolling Out
Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface.
Source:
Search Engine Roundtable
The ROAS illusion: Rethinking what Google Ads success looks like
ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.
Source:
Search Engine Land
U.S. search ad revenues surged to $102.9 billion in 2024
Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.
Source:
Search Engine Land
Job Postings
Job Postings
4/18/2025
SEO Manager ~ Forbes Advisor ~ Remote (UK)
At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most. We are an experienced team of industry experts dedicated to helping readers […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
4/18/2025
SEO Analyst ~ CBS Sports ~ $63-84k ~ Remote (US)
The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our (News & Sports) sites. Successful candidates will have proven success working with, and optimizing, multiple sites. Primary Responsibilities: Perform day-to-day SEO […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
4/18/2025
Senior SEO Strategist ~ SALT.agency ~ £42k+ ~ Remote (UK/EU)
As a Senior SEO Strategist at SALT.agency, you will lead the design and execution of high-impact SEO strategies for enterprise and growth-stage clients. You’ll own strategic delivery across a set of accounts, while supporting junior strategists and executives through coaching, QA, and training. You’ll play a lead role in aligning SEO with client business goals, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
4/18/2025
SEO Specialist ~ Amsive ~ Remote (US)
Who We Are At Amsive, we’re more than just a performance marketing agency; we’re a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We’re a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We […]
Source:
SEO Agency Jobs – SEOjobs.com
