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How AI-powered search is reshaping SEO (and what to do about it)

Article Website:
Search Engine Land
Article Author:
Edna Chavira
Article URL:
https://searchengineland.com/how-ai-powered-search-is-reshaping-seo-and-what-to-do-about-it-454153

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.