SEO Daily News Recap for Friday, February 7, 2025

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Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.

Meta’s new AI features for advertisers include automated campaign optimization and personalized recommendations.

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups.

Performance marketing thrives on brand awareness. Learn how a strong brand enhances CTR, CPC, conversion rates, and overall profitability.

Yep, we are seeing more Google search ranking volatility mid-week. I posted the monthly Google webmaster report for February. Google Ads has a new quality update that accounts for user navigation experience…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Many Google reviews go missing for a ton of local businesses. We now have more details on Google’s new AI Mode test. Google said author bios for SEO are easy to spot. Google Ads keyword planner added auto-organize new keywords. Google Business Profiles updated its reinstatement process again. Google added a new document on using Google Analytics and Search Console data together. Plus…

The legacy media brand is shifting focus from reach metrics to engagement, such as YouTube watch time.

The rater guidelines represent the ideals Google is trying to get their systems to reward. The changes in this update are significant!

SEO Daily News Recap for Thursday, February 6, 2025 What is ChatGPT and why SEOs should care See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits. AI and Machine Learning in SEO 06-02-2025 Google Search testing ‘AI Mode’ Google is reportedly internally testing a

I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number.

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools – they measure different things in different ways.

Join Peter Richman from Plug and Play as he tackles a common marketing dilemma: should you maintain multiple domains or consolidate them? Learn the key factors affecting this decision, including SEO impact, resource management, and audience targeting.

John Mueller from Google wrote on Bluesky, "and let’s be honest, people can tell when author bios are used purely as an SEO tactic. It’s kinda awkward, not reassuring." This was in response to a post from Nikki Pilkington who said "Stop treating author bios as an SEO tactic and start treating them as what they are – a tool for building trust with your actual human readers."

Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.