SEO Daily News Recap for Friday, January 24, 2025

With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying…

tl;dr: you can embed a robots.txt file into an audio file, and it can be both a valid robots.txt and a valid audio file.
The robots.txt standard has a nifty feature: it will ignore anything that it doesn’t understand.
Random text, ASCII art, and even other data can be added without making the robots.txt file invalid.
You could do something simple.
Roses are red
Violets are blue
user-agent: Googlebot
disallow: /foo
Or do something weird.

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

Not appearing in ChatGPT’s recommendations? Ask why! I had a fascinating conversation about schema, EEAT and more.

Digital Demand Marketing Associate Director – SEO Start Date: 02/24/2025 End Date: 11/28/2025 (leave backfill) Interviews: Weeks of 1/27, 2/3 and 2/10 Decision: 2/14 Pay Rate: $52-58/hour Location: Hybrid-3 days remote/2 days in-office (Water Street, NY) Standard & Poors, a leading credit rating agency, is seeking a Digital Demand Marketing Associate Director for a long term contract. Key Responsibilities: Website […]

Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21

Google’s John Mueller said that when it comes to disavowing links "it’s in a spammer’s best interest to encourage others to spend time on it." Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.

Google announced a number of new Google Ads Performance‬‭ Max‬‭ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions, over site reputation abuse in the European regions. Google updated its search quality raters guidelines. Google spam lead updated his bio…

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Search quality raters guideline were updated. Google Ads launched a ton of new PMax features. Google says spammers encourage you to waste your time disavowing links. Google Ads to drop certification for some advertisers. Bing is testing a new local pack design. Plus, I posted my weekly SEO video recap…

This role is open to candidates in both Sydney and Melbourne, Australia. About StudioHawk: At StudioHawk, there are no generalists here; just damn good SEOs. You will be joining our Sydney team to get in on the ground floor of our expansion into this region. You will be working alongside our Sydney Lead as we […]

Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

SEO Manager Salary – Circa £55,000 Are you someone who thrives in a dynamic environment and has a passion for driving SEO growth? Do you have a track record of leading multi-channel teams, delivering performance and managing stakeholders efficiently? If so, we have an exciting opportunity for you! A bit about the job: We’re looking […]

SEO Daily News Recap for Thursday, January 23, 2025 SEO Manager ~ Black & White Zebra ~ $90-110k CAD ~ Remote (US, CAN) At Black & White Zebra our publications are the cornerstone of our company. On a daily basis, they help people win at work through educational, advisory, thought leadership and relevant content. We

Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.

Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.