SEO Daily News Recap for Friday, January 17, 2025

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

Here is a recap of what happened in the search forums today…

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.

Learn the fundamentals of SEO benchmarking, from gathering data to identifying growth opportunities to stay ahead in 2025.

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From content creation and translations, to SEO and coding, check out our top 9 ChatGPT alternatives for 2025.

Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are required to avoid price changes after users enter their personal information.

Google seems to be testing an AI-generated version of What People Are Saying in Google Search. This shows a similar video or social media type of search results but it says generative AI is experimental.

Google has updated the screenshot examples of the events and estimated salary sections of the Structured data markup that Google Search supports. I assume this update was to better match the newer updated designs that Google uses in the actual search results.

Google may be bringing Search Max to Google Ads soon. A "Search Max" option is showing up in the Google Ads match type report for some advertisers.

Some are seeing a super scary Google Ads phishing scam in the Google Search ads slots. When you search, sometimes a scam may come up, sending you to a Google Sites address that is not managed by Google, where it asks you to login to your Google account with your username and password.

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This week I covered how the third-party search rank checking tools seem to have cooled, but the chatter is still pretty heated. Maybe Google is blocking these tools, as I covered. Google still shows sites in AI Overviews even if they have manual actions. Google updated its manual actions for News and Discover policy violations. Google says it selects third-party review boxes algorithmically. Google prefers review ratings to contain the author’s name and comments. Google Maps pin attack exploit seems to be fixed. Google Search people also search for is testing using AI…

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

These are the most expensive keywords people are bidding for on Google Ads this year.

I used to log onto Twitter in the mornings and see people talking about a major brand’s latest ad campaign, skim through the latest viral marketing

For the past week, we’ve been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.