SEO Daily News Recap for Friday, January 10, 2025

Paid search and mobile were the largest revenue drivers during the holiday season, while AI-powered tools emerged as a consumer favorite.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google says URLs do not need to be lowercase but they should be consistent. Google Local Service Ads for tax specialists drops a bunch of features and auto-credits. Google Ads updated its political content policy for California residents. Google Search is testing a sticky share button on the product details view. Google has this weird cookie notice on its home page in some European countries. Plus…

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Are big-brand PPC strategies wasting your SMB’s ad budget? Learn techniques to boost ROI for small business advertising.

Getty’s acquisition of Shutterstock could influence the future of creative assets. Learn its impact on SEO, content visibility and more.

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SEO Daily News Recap for Thursday, January 9, 2025 Amazon opens advertising to other retailers Amazon is allowing major retailers to use Amazon Advertising to run sponsored ads on their own websites. Uncategorized 09-01-2025 Google search rankings correlate with ChatGPT mentions: study Brands ranking on page 1 of Google appear to get more mentions in

Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on its home page.

Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. And as you scroll, the share and other icons stick to the top.

Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. "California residents may use this form to report ads that may violate California Elections Code Division 20, Chapter 7," Google said.

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist vertical in Google LSAs.

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent.

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We had this weird Google local ranking bug that seemed to happen over last weekend but resolved itself by around Tuesday…

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Find out how YouTube’s massive user base and creator-driven trends are reshaping the landscape of digital marketing and pop culture.

Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.