Here are the headlines for Tuesday, December 17, 2024

Algorithm Updates

1. Google AI Overviews Rising in B2B, Technology, and Healthcare – Google is improving at identifying niche experts and authorities, citing them more frequently in AI Overviews. Read more
2. Bing Search Gets Faster and More Accurate – Bing’s search team has trained SLM models to improve search query processing and understanding, enhancing speed and accuracy. Read more

Organic Search Strategies

1. AI Adapts to Consumer Behaviors During Black Friday/Cyber Monday – AI Overviews evolved to better serve shopping queries, with increased complexity and specialized authority citations. Read more

SEO Best Practices

1. Schema’s Role in AI Search – Schema is no longer the key to SEO success in AI search; focus shifts to relevance, authority, and credibility. Read more
2. Google’s Stance on Disavowing Toxic Links – Google’s John Mueller advises against disavowing ‘toxic’ links, calling it a waste of time. Read more

Technical SEO

1. Google’s New Help Document on Faceted Navigation – Google has released a new help document to manage crawling of faceted navigation URLs, addressing potential overcrawling issues. Read more
2. Advanced Xpath Functions for Screaming Frog – Screaming Frog SEO Spider’s custom extraction capabilities using XPath are explored for advanced data scraping. Read more

Overview of Today’s SEO News & Articles

Today’s SEO articles highlight significant advancements and strategic shifts in the industry. Algorithm updates from Google and Bing indicate a growing emphasis on precision and authority, with AI Overviews adapting to user intent and niche expertise. Organic search strategies are evolving, particularly in response to consumer behavior during peak shopping periods. Best practices now prioritize content relevance and authority over traditional schema markup, while Google’s guidance on link disavowal suggests a reevaluation of SEO priorities. Technical SEO sees a focus on managing faceted navigation to prevent overcrawling, with tools like Screaming Frog offering advanced data extraction capabilities. These insights underscore the importance of adapting to AI-driven changes and maintaining a flexible, authoritative content strategy for 2025.