Here are the headlines for Friday, December 13, 2024

Algorithm Updates

1. Google December 2024 Core Update Announced – Summary: Google surprised most of us with a new core update being announced yesterday, only a week after the November 2024 core update finished rolling out. This new December 2024 core update will take about two weeks to roll out and seems to be a normal core update that is updating one of the core systems that may have not been updated in the November release. Read more
2. Google Core Updates to Occur More Frequently – Summary: Google held its Google Search Central Live event at its large Zurich office and announced that core updates will happen more often, potentially increasing from the usual three or four per year. Read more

SEO News

1. Google Completes DMA Hotel Tests – Summary: Google announced the completion of its test changes to hotel search results in response to the Digital Markets Act in Europe, with results indicating negative impacts for hotels. Read more
2. Google Lens Outage Briefly Affects Users – Summary: Google Lens experienced a temporary outage affecting all users, which was confirmed and mitigated within an hour. Read more

Content SEO

1. Decoding Google’s E-E-A-T – Summary: Unpack the complexity of Google’s quality assessments with a deep dive into E-E-A-T’s influence on content, domains, and entities. Read more

Organic Search Strategies

1. Free Local Listings: Bridging the Google Gap for Ecommerce & Nearby Shoppers – Summary: Integrating online stores with physical storefronts to leverage free local listings is a complex but rewarding aspect of eCommerce SEO. Read more

Technical SEO

1. Google’s December 2024 Core Update – Summary: Google began rolling out the December 2024 core update, with more core updates expected to come more frequently in the future. Read more

Overview of Today’s SEO News & Articles

Today’s SEO news highlights significant developments in Google’s algorithm updates, with the December 2024 core update now live and more frequent updates anticipated. This signals a need for ongoing vigilance in monitoring search ranking volatility. In organic search strategies, the integration of free local listings for eCommerce sites is emphasized as a complex yet beneficial approach. Technical SEO insights focus on the implications of Google’s E-E-A-T guidelines, underscoring the importance of quality content and domain authority. Overall, these articles suggest a trend towards more dynamic and frequent changes in search algorithms, necessitating adaptive strategies in content and technical SEO practices.