Day: April 2, 2025
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The impact of ChatGPT and generative AI on search
Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.
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White House Close to Announcing Deal to Keep TikTok in America
An announcement could come at any time…
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Google working on restoring Local Service Ads advertiser console
Advertisers have been complaining all day about being unable to manage their LSAs.
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TikTok Merchants Can Now Sell Pre-Owned Sneakers in the App
Vintage sneakers are a significant trend in the app.
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Amazon makes surprise bid for TikTok ahead of U.S. ban deadline
Amazon’s last-minute TikTok bid comes days before the video app faces a potential U.S. shutdown, though the offer isn’t being taken seriously.
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Google AI Overviews spiked during March 2025 core update
More queries in the entertainment, restaurants, and travel industries are triggering Google’s AI Overviews since the core update.
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Meta Announces New Partnership with UFC
The partnership will see UFC share more exclusive content in Meta’s apps.
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![Meta Outlines Open Source Contributions in 2024 [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-15.webp)
Meta Outlines Open Source Contributions in 2024 [Infographic]
A full listing of Meta’s contributions, especially on AI development.
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Report Looks at Consumer Expectations of Brands on Social in 2025
Some pointers for your social media marketing strategy.
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Snapchat Launches Expanded Agency Partner Program
A new program that’ll enable agencies to showcase their Snap ads knowledge.
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Amazon Makes Last Minute Bid for TikTok US
Could Amazon expand its empire via the video app?
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Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
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Google Local Service Ads Advertisers Console Down
Google’s Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.
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LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
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Global SEO Manager ~ OKX ~ Remote (UK)
Who We Are At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual’s freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large…
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SEO Account Manager ~ accelerate agency ~ £35-45k ~ Remote (UK)
About Us accelerate agency specialises in SaaS SEO fueled by a combination of human expertise, data analysis, and automation. Our skills lie in the strategic use of content, SEO, large-scale outreach and link building to get our clients organic results that match paid performance channels. We’re about finding the leanest, most efficient and effective routes…
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SEO Content Marketing Specialist ~ Eclipse Advantage ~ $108k ~ Remote (US)
Description Are you a digital marketing pro who thrives on creating website content, email campaigns, and social media communications? Do you love creating seamless, engaging experiences that connect with diverse audiences? If so, Eclipse Advantage wants you on our team! As our Content Marketing Specialist, you’ll take the lead in developing and optimizing our digital…
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SEO Marketing Manager ~ Figma ~ $102-238k ~ Remote (US)
Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process…
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Robots.txt and SEO: What you need to know in 2025
From blocking unwanted crawlers to fine-tuning access, robots.txt plays a key role in SEO. Learn how to use it effectively.
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Europe’s fastest growing startup?
Lovable’s path to $30M ARR in 4 months
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Daily Search Forum Recap: April 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google clarified again that it does not have a system to rank brands better or worse. Google’s local Q&A feature seemed to disappear. Microsoft Advertising announced a bunch…
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Google Says We Don’t Have A Brand-Ranking System
Danny Sullivan, Google’s Search Liaison, said it again, that Google does not have a system to recognize if a site is run by a big brand and then automatically just ranks it higher. He said on X, “but no, we don’t have a brand-ranking system.”
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Microsoft Rolls Out Bing Copilot Search
In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, according to Mayank Parmar at Windows Latest.
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Google Testing Indent Vertical Bars By Title & Descriptions Of Search Results
Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search results, but Google decided to test it.
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Google Local Questions & Answers Feature Disappears
It seems the Google Search local feature that showed Questions and answers on local panels is no longer working for most businesses. I know Google disabled them in India, but they worked fine everywhere else.
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Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, Performance Max & More
Microsoft Advertising’s team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.
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How To Find A Competitor’s Keywords — Next Level
Discover how to find your competitor’s top-ranking keywords using Moz Pro and boost your SEO strategy with a strategic analysis of the search landscape.
